Borja Berzosa

Digital Business expert with 20 years international experience. A unique view living the digital revolution inside Google, acting as trusted strategic advisor for agencies and customers. Driving insourcing of digital media in Vodafone.  Excellent communication skills with 10 years teaching experience.

Vodafone 2018 - Present

2022- Present Digital Strategy Team Lead, Madrid

• Responsible of digital advertising strategy of Vodafone and Lowi to increase brand relevance and ensure efficiencies in the buying of digital media and audience drive.

• Define Joint Business Plans and strategic partnerships with key digital partners (Google, Meta, TikTok, Microsoft, Amazon, Teads, Spotify) to optimize Vodafone brand campaigns, test new features and improve performance. 

• Develop and implement KPIs and transform data into intelligence to make the media buying more efficient and take effective decisions for optimization. 

2018-2022 Head of Digital Media, Madrid

• Launch the first insourced media team in Vodafone Spain that takes strategic and operational accountability of all Digital Media disciplines (Search, Social and Programmatic) from agency.

• Overall Biddable and Non-Automated Direct Buying  media guidance – function and team – to deliver advanced, effective and efficient operations. (+20M budget per year).

Google 2005-2018

2012-2018 Agency Relationship Manager, Madrid

• Solidify executive relationships and drive growth with targeted agencies. Help agencies drive growth with customers. Devise partnership-building strategies with the Agency Head.

• Develop best practices and benchmarking initiatives to optimize each agency. Work closely with the vertical teams and product specialists to ensure their direct impact of agency initiatives on key clients.

• Evangelize Google products and technologies throughout Big 6 agencies, identify sales and business-development opportunities (Search, Display, Youtube). 

• Google Digital Academy (20% project). Design hands-on workshops run by professional facilitators and experts to tackle the most pressing business challenges of selected Google advertisers to drive digital transformation.

2012 Google Chile, Santiago de Chile (Rotation program)

•Joint Business Plan definition with main independent agency. 

• Implementing the program “Google University” LATAM in 2 main Universities. Google Certified Partner training sessions to +200 students, part of the job exchange for agencies.

2010-2012 Google Agency Product Specialist, Madrid

• Training plan for agencies (Big 6 and Independent) in performance and branding. Launch Google certification program for agencies in Spain.

• +250 people trained throughout the year, including +100 people working in offline teams.

2008-2010 Agency Lead, SMB Spanish Agency Team, Dublin

• Team Leader of SEM specialists, providing support to SEM and Lead Generators advertising agencies managing a large portfolio of customers. Support +70 independent agencies with revenue of more than $32M/year.

• Work in a cross regional way in the European headquarters to win synergies in partnerships, education and tools to formalize strategic approach to agency growth.

2007 Google Mountain View Headquarters (Rotation program), San Francisco

• Launch the first program for Hispanic customers in US defining the process to follow by the American Agency team to get campaigns in Spanish. 

2005-2007 Google AdWords Account Manager, Dublin

• Manage a portfolio of online advertisers. Tasks included contact with final customers, Google Ads account optimization and troubleshooting

•Actions to increase the customer base of Google Ads with comarketing deals (Marketing and acquisition 20% project)

Telefónica Publicidad e Información 2000-2005

Product Manager of verticals of Yellow Pages online paginasamarillas.es, Madrid

• Marketing plan definition to increase users and get their fidelity. Management online advertising in different media. Elaboration of market research and competence studies.

• Product definition. Integration of design and technology. Communication to sales team.

• Marketing Plan of products SMS, Wap, PDA and Interactive Television. Content definition.

• Training and monitoring plan in the launch of information number 11888 of Yellow Pages.

IBM 1999-2000

Sales Services Department, Madrid

• Junior consultant at the e-business solutions sales. Creation of statistical reports and presentations for sales team of Integrated Technology Services (ITS).

1993-1998: DEUSTO UNIVERSITY. Graduate (BSc) in Business Administration

1997-1998: AALBORG UNIVERSITY, DENMARK. International Business Economics Program. 

1998-1999: DEUSTO UNIVERSITY. Master’s degree in international business.

1999-2000: AUTONOMA UNIVERSITY, MADRID. Marketing Studies. CITIUS program

2008-2008: DUBLIN BUSINESS SCHOOL. Diploma in Internet Marketing

2012-2013: DUKE UNIVERSITY. Google Business Academy

2014-2014: HARVARD UNIVERSITY Summer School in Digital Marketing

2021-2021: IAB Spain. Advanced course in Programmatic buying / selling & data