Anita Pettersen

• Working with airlines and hotel B2B clients by educating and connecting them to the travel ecosystem to attain higher performance and revenue KPIs. 
• Driven at business development and evaluating customer insight and performance analytics before introducing process changes and new solutions.
• Passionate to learn new things and contribute with my vast experience in commercial, stakeholder relationship, and best practice management.
• Strong cross functional collaboration and personal development skills, helping to align the organisation and its teams towards common goals. 
• Awarded twice the ‘’carte blanche’’ to create new departments to manage business challenges requiring an entrepreneurial and hands-on mindset. 
• Key strengths: determined, structured, proactive, responsible, problem solver, team player, positive, collaborative, empathetic, open-minded, flexible.
• I am a multi-linguistic, multi-cultural citizen of Norwegian origin who has lived in Norway, USA, Australia, and Spain.
• My motto: there’s always room for improvement.   

Sales, Business Development and Customer Relationship Management (25+ years)

• Successful management of a product line of IT Services and its LTP budget. Exceeded objectives using targetedsales pipeline and goal setting strategies.
• Highly skilled in account management for the full customer journey and life cycle; from sales targeting to contract closure, onboarding and retention. 

Project Management (20+ years)

• Supervised and/or managed IT and SaaS software solutions projects in areas like; Payment, Airport, Cloud, Robotics, Ticketing, OBE/Availability/Search, Digital, Loyalty, Fares/Pricing engine, Revenue Management & Integrity, Distribution, Merchandising, APIs, Telecom/ Network connectivity, Inventory. 
• Designed and rolled out transformational projects aiming at streamlining knowledge, agility, visibility, process alignment and best-practice modelling. 

Marketing, Customer Experience and Research [5 years]

• Executed market studies in the following areas; customer satisfaction (CSAT), customer insight, customer value, communication, crisis management...
• Used the insight of 500 global B2B clients’ CSAT scoresto execute a transformational customer experience improvement program to enhance NPS KPIs. 

Personal Development: Team Coaching and Mentoring [15+ years]                                                                                                                                   

• Hired, trained, coached and mentored direct report staff for the multiple teams and corporate positions held throughout the years. 
• Successfully applied coaching techniques privately on persons to help them believe more in themselves, grow into new challenges and move forward.

Bachelor of Business Administration (BBA), University of Oklahoma, Oklahoma, USA

Master of International Management (MIM), Thunderbird School of Global Management, Arizona, USA 

Diploma as a Life Coach, The Life Coaching College, Sydney, Australia