Angelines Labiaga

Experienced marketing professional with over 8 years of experience in the industry.
Skilled in market research, branding, packaging design, digital marketing, and execution of marketing strategies for products and services. Proficient in managing social media platforms, implementing marketing strategies, and creating engaging content. Familiar with project management, budgeting, and data analysis. 
I am passionate about the creative side of this field and enjoy designing and creating new things. With a dedicated and detail-oriented approach, I give my heart to every project and prioritize its success. I am a social individual who loves to collaborate and work with others to achieve common goals. Learning is a constant pursuit for me, and I enjoy discovering new ways to enhance my skills and knowledge. As a hardworking individual, I thrive in team environments and am committed to achieving excellence in all that I do.

Professional Experience:

Global Advertising Account Coordinator

Microsoft, [Madrid, Spain]

[Jul 11 2022]

• Led partner portfolio and account planning, utilizing data analytics and insights to develop strategic plans for the Bing Ads platform and Microsoft ecosystem.
• Developed and implemented effective, strategic, and consistent partner action plans to increase results and execute data-driven optimizations.
• Collaborated with cross-functional teams to ensure the flawless execution of campaigns and optimization strategies.

Front Office

Disneyland Paris, [Paris, France]

[Feb 6 2022 – Jul 6 2022]

• Operated property management systems and provided customer service.
• Assisted in the administration of the front office operations.

Product Marketing Manager

Pet Supplies Group, [Leon, Mexico]

[Oct 9 2017 – Jun 25 2021]

• Developed branding, brand positioning, and packaging design for new products in various market segments.
• Contributed to the launch of new products, resulting in a 25% increase in sales within the first month.
• Conducted market studies to develop publicity campaigns, RTM strategies, and e-commerce presence.
• Created and executed social media campaigns to promote brand awareness.
• Overseen ROI analysis and worked closely with the CRM channel.
• Managed budgets and reported on KPIs to senior management.
• Conducted regular competitor analysis and benchmarking studies to stay ahead of the competition and gather insights on customer behavior and preferences.

Digital Marketing Specialist

Color & Diseño, [Leon, Mexico]

[Mar 2 2015 – Oct 5 2017]

• Led and supervised the development of branding proposals, digital strategies, and social media ads, including product brochures, website content, and social media campaigns.
• Designed and developed web design (SEO) and content for various platforms.
• Responsible for developing and executing branding and marketing strategies to increase sales and brand recognition.
• Improved the company's online presence and increased web traffic by 30% through targeted digital campaigns.
• Coordinated with cross-functional teams to ensure timely delivery of products and services to clients.
• Assisted in managing budgets and tracking KPIs to measure the success of marketing campaigns.

Community Manager

Corral Boots, [Dallas, United States]

[May 4 2015 – Aug 27 2015]

• Led partner portfolio and account planning, utilizing data analytics and insights to develop strategic plans forsocial media campaigns.
• Planned and executed social media campaigns and strategies with influencers and brand ambassadors to increase brand awareness and engagement.
• Collaborated with other departments or agencies to develop and execute cross-functional marketing initiatives.
• Supervised and created digital content for various platforms.

Education:

Bachelor of  Marketing and Publicity

[Universidad Iberoamericana], [Leon, Mexico]

[Aug 6 2014 - May 3 2018]

Diploma in Advanced Studies in Hospitality Management

[Central Michigan University], [Orlando, United States]

[Jan 18 2016 – Jul 7 2016]