Product Manager Oncohematology - Madrid, España - AbbVie

Job Description

Enhance the patient journey by collaborating closely with the In-Field Teams to drive Close Loop Marketing engagement and personalization. Serve as the Brand Team channel specialist to steer campaign development and gather insights across all stakeholder groups, creating interactive and tailored materials. Support insights gathering through research and stakeholder visits, placing the patient at the heart of all efforts while adhering to AbbVie's business standards and all relevant laws and regulations.

Major Responsibilities:

• Lead digital listening and explore new channels to enhance Brand Team insights. Synthesize cross-stakeholder insights to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.
• Collaborate with Commercial Excellence to organize and conduct market research and gather insights to guide Brand Planning and the Patient Journey.
• Optimize channel mix for Marketing and cross-functional campaigns. Provide guidance on the best use of channels to ensure consistent use of the Brand Story by Brand and In-Field Teams.
• Manage the tactical design and implementation of marketing initiatives, including innovative tactics for holistic solutions, multi-channel opportunities, and customized content for CLM.
• Engage actively with the In-Field Team and oversee the CLM process to support IFT in tactical execution.
• Develop and suggest marketing inputs to the Brand Plan with a focus on patient-centricity. Keep abreast of customer perspectives through regular engagement with healthcare providers and stakeholders.

Qualifications

• Bachelor's Degree or equivalent.
• Minimum of 5 years of marketing experience, with a preference for a diverse background in healthcare and other industries, including sales exposure in any sector.
• Desirable experience in onco-hematology marketing.
• Comprehensive understanding of the market, customer needs, stakeholder requirements, and issues relevant to the therapy area, healthcare landscape, and its evolution.
• Proficiency in digital tools and experience in their application.
• Familiarity with pharmaceutical industry practices, policies, and protocols.
• Ability to demonstrate strong patient empathy and insights into customer needs when crafting tailored messages and materials.
• Effective project and team management skills to ensure successful implementation of marketing-driven initiatives.
• Proficient in spoken and written English (for non-English speaking regions).

Additional Information

AbbVie is dedicated to upholding integrity, fostering innovation, making a difference in lives, contributing to the community, and embracing diversity and inclusivity. AbbVie's employment policy is centered on hiring the most qualified individuals without discrimination based on race, color, religion, national origin, age, gender, disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, veteran status, or any other legally protected status.