Product Manager Oncohematology - Madrid, España - AbbVie

AbbVie
AbbVie
Empresa verificada
Madrid, España

hace 1 mes

Isabel García

Publicado por:

Isabel García

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Descripción

Company Description


Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.


Major Responsibilities:

  • Lead digital listening and new channel research to strengthen Brand Team insights, synthesize crossstakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.
  • Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.
  • Optimize channel mix for Marketing and crossfunctional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
  • Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multichannel opportunities to strengthen campaigns, multistakeholder initiatives and interactive and customized content for CLM.
  • Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.
  • Develop and propose marketing inputs to the Brand Plan with a patientcentric focus. Maintain an upto date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.

Qualifications

  • Bachelor's Degree or equivalent.
  • At least 5 years of marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.
  • Oncohematology marketing experience is desirable.
  • Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
  • Digital knowledge and experience
  • Knowledge of the pharmaceutical industry business, policies, and procedures.
  • Effectively manages projects and team members to ensure successful delivery of marketingled initiatives.
  • English language proficiency verbally and in writing (for all nonEnglish speaking countries)
**Additional Information
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