Javier 🐝 CR

hace 5 años · 2 min. de lectura · visibility ~10 ·

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Why entrepreneurs benefit from having an integrated online presence

Why entrepreneurs benefit from having an integrated online presence8

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How we present ourselves has always been a crucial element to succeeding in business – and with the rise of social media, creating the right image and personal brand has never been so important. This is especially true for entrepreneurs and those trying to make a name for themselves in business.

For many, that’s led to a complete separation of their professional and personal accounts on social media – we don’t want those graduation party photos to get out! However, as more people realise that there’s more to business than what happens in the boardroom, could we actually be missing a trick? Here are a few things to consider:


As the saying goes: ‘It’s not what you know, it’s who you know’. Networking has always been an important part of business, whether you’re looking to find your dream team or land a new commercial deal. Social media takes this to a new level, removing the limitations of traditional networking, such as geographical locations, time zones or travel expenses. 

The problem is how do you connect with someone from out of the blue without any form of context? By finding common ground.

With an integrated personal and professional profile, you can connect with people based on shared hobbies, passions or interests. Not only does this help start the conversation, you may also find you develop a stronger, more successful business relationships by being able to bond over something outside of office talk. Think of it as the digital version of striking deals on the golf course.

Not to mention that personal affinity is inclusive – you can connect with people from all sorts of backgrounds through shared interest, regardless of industry or experience.

Staying in the loop

Connecting with people that share the same personal and professional interests as you means more relevant and personalised content popping up on your news feed. You can keep up to date with the latest industry innovations and advancements, identify business best practices or industry benchmarks, and learn from others’ business strategies. Equally, you might discover a new trade show dedicated to cycling or a secret preview of a brand’s latest fashion line – the more transparent you are about your passions, the better the flow of information coming your way.

Of course, you can also share content to show people your work or projects you admire. This allows you to express your knowledge beyond what’s on your CV and gives you the chance to demonstrate extra skills and strengths based on your interests. Something that your business contacts might not have seen otherwise.

New opportunities

Having 2.3 billion social media users in the world is a bit of a double-edged sword – you have the opportunity to reach a global audience like never before, but equally, you now have to compete for visibility. Integrating your personal profile into your professional one can often be the edge you need to stand out of the crowd.

Consider, for example, a car manufacturer who has the choice between two qualified candidates with similar levels of experience for a role, but one consistently demonstrates an interest in cars on their social media channels – which one do you think they’ll pick? 

By allowing potential business partners a glimpse into your passions, you give them a good indication of your personality and how your businesses could culturally fit together – sounds like a perfect match!

Social media has revolutionised the way we broadcast ourselves to, and are viewed by the outside world, both from a personal and professional perspective. But rather than having a separate thinking cap for each channel, and dividing our online profiles, having one consistent brand that integrates career goals and personal passions can open many more doors. Ultimately, the more transparent you’re willing to be, the more companies and new contacts will be willing to approach you – and the more confidently you can strike out.

What is beBee?

beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected

beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships.

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Preston 🐝 Vander Ven

hace 5 meses #19

The most important topic I see above is opportunity. “Good luck can be enticed by accepting opportunity.” 

Javier 🐝 CR

hace 4 años #18

Benefits of becoming a beBee blogger - Instant reach through hives. - Instant SEO (Search Engine Optimization) for your content. - 100% Organic Reach. - Anybody can be a blogger. - Anybody is already an "influencer". - Reach your followers through email.

Javier 🐝 CR

hace 5 años #17

NEW and DEEPER professional relationships through passions.

Javier 🐝 CR

hace 5 años #16

Thanks everybody for your kind comments !

Javier 🐝 CR

hace 5 años #15

CC Marta Carretero Garcia

🐝 Fatima G. Williams

hace 5 años #14

Your work is a reflection of your passion and what you love Javier beBee This is just the beginning for you. Congrats :) The buzz is growing louder ! #beBee

Every point you mention Javier beBee is truly a nugget of wisdom and controversy. Yes, we need to be strong, but to stay within the loop.

Tochukwu Okeh

hace 5 años #12

Congratulations Sir!

David B. Grinberg

hace 5 años #11

Again, many congrats on this huge honor, Javier! Like I mentioned in another thread, just don't let Sir Richard Branson recruit you to Virgin, as we still need you here in beBee land! Onward and upward. The buzz is growing louder thanks to you and all bees!

Renée 🐝 Cormier

hace 5 años #10

Shared on LI, Twitter, FB and Google+.

Mamen 🐝 Delgado

hace 5 años #9


Javier 🐝 CR

hace 5 años #8

Brian McKenzie

Donald 🐝 Grandy PN

hace 5 años #7

It has been my experience that people will do business with you after they establish trust. Open the door to who you are and what is important to you and you will be surprised at how much you have in common with others. Be authentic.

Yes, of course, it's camaraderie. It's finding a common denominator and expressing yourself AND enjoying the experience. beBee is social media, indeed.

Lisa Gallagher

hace 5 años #5

" The problem is how do you connect with someone from out of the blue without any form of context? By finding common ground." Couldn't agree more, great article. , great point about your brand and professional reputation, I'd add personal reputation which can be intertwined. I'm glad you pointed that out Pam!

Lisa Gallagher

hace 5 años #4

" The problem is how do you connect with someone from out of the blue without any form of context? By finding common ground." Well said Javier beBee, great article and congrats to you for your excellent article featured in Virgin.com!

CityVP Manjit

hace 5 años #3

Lets take an example of an entrepreneur called Steve Jurvetson. I never set out to make him a professional connection and it does not serve either of us if we did. Yet over a decade ago I came across his personal blog called "The J Curve". The last entry in that blog was 2008. Jurvetson had not perished as an entrepreneur/venture capitalist - by then social media had taken over where once there was the blog. What I found most compelling and special about Steve Jurvetson got lost in the wash of media, as it escalated and exponentially grew, and grew and grew. Yet what was Jurvetson's last post on HIS blog? Was it a profound statement about the state of the venture capital industry back then? A sharing of a major deal? A fantastic new opportunity? His theory on success or leadership or values? No, it was simply Steve Jurvetson expressing his love for rockets. Am I going to explore rockets myself with the long ball aim of getting in with him? No. I am not fascinated by this business connections, or his success or his professional standing but by the way he thinks. What he is passionate about adds context to the way he thinks and in that context there are insights how such a mind resides in the high-speed world of Silicon Valley. The same is true with Peter Thiel, except Thiel has been much more personal since the Republican convention when he spoke to a Republican audience, his coming out as a gay man. That is as personal as one can get and that was done in front of a prime time television audience. Affinity is best meaning making rather than money making. There are also VC's who have kept up their personal blog presence such as AVB's Fred Wilson. The reality is that I have come across entrepreneurs on beBee - they are here but for sure I would welcome a tonne more.

Randy Keho

hace 5 años #2

Mass Communication no longer refers solely to traditional media outlets. We have all become members of the mass media. That may not sit well with those who enjoy trashing the media. They now have to accept a portion of the blame for the so-called campaigns of manipulation and misinformation. Everyone has an agenda, whether they realize it or care to admit it. Bloggers and network users are rushing to disseminate their opinions on an endless number of topics on platforms such as this. As a result, I would advise them to carefully consider what they're "broadcasting" to the new cyber world. It's just as easy, if not easier, to make enemies as it is friends, not to mention "Big Brother" may be watching, just ask Hillary Clinton about her emails. What would your newfound golfing or cycling contact, not to mention your boss or potential employer, think of your online presence? Are they Trump or Clinton supporters? Would they think you party a bit too much? Are you sharing privileged information? If these are concerns, be careful. As they say, it's easier to maintain existing business than it is to find new business.Your personal brand could be jeopardized.

Javier 🐝 CR

hace 5 años #1

Teresa Gezze

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