Following Through On Intentions

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives. 
William A. Foster

Intention:
a thing intended;
an aim or plan.

Follow through:
the continuing of an action or task to its conclusion.

Digital marketing has been around for more than a few years now, and nowadays, we don’t find people or brands asking what to use, or where to be, but “what’s the strategy”?

Major social media sites have solidified in the last years as well, while shifting their focus into a more marketing-and-promotional approach, leaving behind the most personal feel of the early versions of these platforms. The underlying element here is that we have become so used to living surrounded by mediatic overwhelm, that having advertisement crossing our timelines have become natural to us. And so it is.

The growth of entrepreneurship around the globe has triggered an even larger rise in this behavior, making it easier to take advantage of our professional connections, family, and friends to promote and sell whatever we are committed to. Digital marketing and social media more specifically have made possible to create integrated advertising campaigns at all personal, commercial and professional levels, and affordable to almost everyone.

We’re all in this together. People. Brands.

Now that we know how it’s done and what it is about, the improvement in content quality haunts us. The mission of making-it-right. Random shares for awareness are now seen as spam, memes have lost their humor, and videos of cats… oh, well, they’re still fun to watch! But the point is that either visual or text-wise, people and brands that really commit and consider social media as a valuable tool for promotion, are working harder on their intention to deliver content that communities look forward to seeing and reading.

Where in the past, B.S.M. (before social media) would you have had the opportunity to learn so much, and better yet, have it bookmarked, categorized and put all together in a place, a profile, a page? Finding the information we need helps us to make better choices. Research is not limited to researchers anymore; we all have this possibility in our hands now and we use it all the time.

However, the overflow of options can lead to aloofness or disorientation, and this why the follow-through of those intentions set by digital marketing and social media strategists is even more important today. The importance of keeping a truthful and solid flow of information, maintaining a commitment to be there with useful, real and open communication.

Although this practice might feel risky at times, keeping that openness is what brings about support. This power of truth and availability is what brings positive and reliable, online and offline, relationships and results.

Photo by Plush Design Studio on Unsplash