1-99 rule
After reading the 80/20 Rule article (Preston 🐝 Vander Ven), this came to my mind... what is happening to all social media networks?.
The use of social media to support marketing has increased in recent times. How can we use this to develop our business?
Is the 80/20 rule applicable to social networks, forums and other platforms? Is the 90-9-1 Rule the new Pareto Principle for the web and other online environments?
In Internet culture, the 1-99 rule - the 1% rule - is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk. This happens to all social media platforms like Facebook, LinkedIn or beBee.
Variants include the 1-9-90 rule (sometimes 90–9–1 principle or the 89:10:1 ratio), which states that in a collaborative platform such as beBee , 90% of the participants of a community only view content, 9% of the participants edit content, and 1% of the participants actively create new content. This is totally true.
A point of view
The 90-9-1 rule is:
- 90% of users are lurkers or quiet participants (they read or observe, but they don’t contribute)
- 9% of users contribute from time to time, but other priorities dominate their time (partially engaged)
- 1% of users participate a lot and account for most contributions (they are fully engaged): it can seem as if they don’t have lives because they often post just minutes after whatever event they’re commenting on occurs. They are intense contributors of content. They are "the honey on beBee". This is a tribute to all of them. Many thanks.
beBee wouldn't exist without your contributions.
The terms "lurk" or "lurking" or "lurkers", in reference to online activity, are used to refer to online observation without engaging others in the community.
An optimistic point of view
Rather than seeing the lack of active contribution as a problem, it is far more helpful to view participation behaviour as a reflection of the variety of skills and strengths of the participants.
Instead of seeing the 90% as “Lurkers”, I prefer to view them as a type of participant. A participant who is primarily an audience that uses and applies the content presented.
The 90-9-1 rule is:
- 1% are creators (honey producers)
- 9% are editors or critics (producers and commenters)
- 90% are the audience (but like to believe they can contribute if they chose to)
en Café beBee
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Comentarios
Zacharias 🐝 Voulgaris
hace 2 años #78
I concur with @Ken Boddie‘s taxonomy. It’s more accurate and may provide more useful insights if you were to analyze the data based on the classification of users using it. Cheers
Javier Cámara-Rica 🐝🇪🇸
hace 2 años #77
By the way,…. I detected another bug…
The system does not respect line breaks in comments. CC @Alberto Landeras @Leticia Gómez López @Mirian Pozo @Marcos Pérez @Miguel M S
Javier Cámara-Rica 🐝🇪🇸
hace 2 años #76
@Ken Boddie I must admit that I like your classification better :-)
Some are born with a silver tongue;
Some with a potty mouth;
Some achieve word smithing skills by various degrees of application;
Some will forever fail to express their feelings and emotions in print; and
Some, the vast silent majority, are happy little campers, content to watch the world go by with neither a care nor a comment.
My point is certainly strong not to express myself in words, let alone in writing. In Spanish I'm not very good or limited, I've always been interested in science and technology, not in reading, although I love everything "technical". I am passionate about the world, the stars, and think about the typical things: where we come from, where we are going, why we exist, etc. I find it difficult to express myself in English, especially spoken English, I admit that I find it difficult because I don't have the opportunity to practise it every day in Spain. When I read I understand everything or almost everything, let's say. The good thing is that I understand myself to do business, which is enough for me, but I would like to know it much better.
Ken Boddie
hace 2 años #75
I can well believe, Javier, that at keast 90% or more of SM users are entirely passive and neither create posts, nor share the work of others, nor comment on the posts of others. But I suggest that the breakdown of the balance of users, whether it be 10% or less, is more complex and varied than your formula suggests. It’s true that a very small percentage actually produce posts completely written in their own words while formulating concepts and ideas that appear fresh, but here it could be argued that very few written works are original and most are at least sparked by, or even conceptually borrowed from, other writings and various life experiences, whether intentionally or subliminally. Some writers, like myself, however, not only spend time creating posts for others to read, but spend many hours of their presence on SM actually responding to the posts of others with creative comments and, in some cases, thoughtfully prepared or even poetic profferings to the altars of other authors, in an attempt to encourage other writers to keep writing. Then there are the self obsessed writers who rarely, if ever, appear to read the posts of others and who certainly don’t comment on other writers’ works, and who, furthemore, often fail to respond to, or apparently ignore, the comments of others on their own posts. Then, also within that balance of 10% or less, are the pseudo creator sharers who share the posts of others, hoping to spark interactive comments, but rarly if ever write their own posts. Then, finally in thus 10% or so, there are the participating social readers, who never publish and rarely share the works of others, but are happy to comment and engage entirely in the posts of others.
I postulate the above without judgement or criticism, as it takes all sorts to form a successful SM platform, and we all have different capabilities and aptitudes for either digesting or formulating the written word.
Some are born with a silver tongue;
Some with a potty mouth;
Some achieve word smithing skills by various degrees of application;
Some will forever fail to express their feelings and emotions in print; and
Some, the vast silent majority, are happy little campers, content to watch the world go by with neither a care nor a comment.
🤗
Zacharias 🐝 Voulgaris
hace 2 años #74
It seems that both Minds and MeWe are already doing that. There are lots of $hit posters (as they are often referred to jokingly) and Meme Lords there. Most of such posts have a humorous element to them, but some of them are thought-provoking too, and definitely easier to consume than some 1500-word article. Cheers
Javier Cámara-Rica 🐝🇪🇸
hace 2 años #73
I fully agree @Franci 🐝Eugenia Hoffman, beBee Brand Ambassador . You are totally right.
Zacharias 🐝 Voulgaris
hace 2 años #72
So true. Going viral is akin to winning the lottery though less lucrative. Keeping to it, reaping the small profits that come about, is a better long term strategy and one that benefits a larger audience. Cheers
Jim Murray
hace 2 años #71
@Javier 🐝 CR Yeah that sounds about right. I remember doing a whole series of articles explaining to people how to get better at blogging on sites like BeBee. Maybe I should repost it. I think that most of the people who are in the 1% are professional writers like myself and Renee and Franci etc. I would love to see piece from the 90%.
Preston 🐝 Vander Ven
hace 2 años #70
Ali 🐝 Anani, Brand Ambassador , Agreed. On platform like these, I feel there is a difference between going viral and making a presence. ‘Going Viral’ is temporary and takes no effort of the user. It is in the hands of the viewers. Making a presence is describe above in @Javier 🐝 CR buzz and take's consistency.
Bill Stankiewicz
hace 5 años #69
I,m at work Timothy welch, sharing with APICS, WERC, CSCMP, and IWLA, about 75 contacts... Milos comments as a Dr are times x 10,000 ;~))
Bill Stankiewicz
hace 5 años #68
DITTO
Bill Stankiewicz
hace 5 años #67
Bill Stankiewicz
hace 5 años #66
Bill Stankiewicz
hace 5 años #65
Ali Anani
hace 5 años #64
Will do Claire L Cardwell
stephan metral 🐝 Innovative Brand Ambassador
hace 5 años #63
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #62
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #61
Jim Murray TRUE. thanks for your comment !
Jim Murray
hace 5 años #60
Milos Djukic
hace 5 años #59
Great news. Thank you Javier 🐝 beBee. Best, Milos
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #58
Ali \ud83d\udc1d Anani, Brand Ambassador @beBee
Ali Anani
hace 5 años #57
Quite interesting and potential improvement Javier \ud83d\udc1d beBee. I also hope that statistics on shared buzzed on LinkedIn may be transferred to beBee. I noticed that some of my published buzzes on beBee and then shared on LI drew more than 2000 views, but the number of vies and comments as well was not shown on the data on beBee. This leads to the distortion of data because in reality the total numbers are less than reality.
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #56
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #55
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #54
Milos Djukic good news for you, we will have promotion of short-form posts :-) And yeah.,. slow development of the platform is due to low resources. We (fortunalety) are NOT linkedin :-) thanks for your comments ! much appreciated !
Milos Djukic
hace 5 años #53
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #52
Louise Smith
hace 5 años #51
Louise Smith
hace 5 años #50
I also started to cross post & compare results. I consistently get more views on beBee but I am wondering if that is because I don't have an extensive peer group on Linked In . We nearly all moved to beBee !
Louise Smith
hace 5 años #49
I am glad to hear this Ali \ud83d\udc1d Anani, Brand Ambassador @beBee As sometimes I read one of your buzzes & while I like the content it doesn't engage me to the point of commenting. So I click Relevant so you know I appreciated it enough to read. I must admit I often read buzzes & completely forget to click Relevant ! I get involved in & finish reading but then have something pressing to do like the arrival of my next client so leave quickly as my mind has moved on to the next pressing job!
Louise Smith
hace 5 años #48
"I must say however that BeBee is by far the most interactive social media site I'm involved with. The active group is a ray of sunshine in my day." I agree with this Jerry Fletcher. However a lot of people I interact with now on beBee I came across with from Linked In so there was an established group of co-operative like minded contributors.
Louise Smith
hace 5 años #47
This is particularly relevant for Twitter depending also on popularity of content. I posted the same updates of #ThaiCaveRescue on beBee, Linked In, Facebook & Twitter. My Twitter Impressions (lurkers) went through the roof for the first time ever. The interactions on the rest stayed about the same.
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #46
CityVP Manjit
hace 5 años #45
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #44
Mark Blevins
hace 5 años #43
Bill Stankiewicz
hace 5 años #42
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #41
Harvey Lloyd many thanks for your comment !
Harvey Lloyd
hace 5 años #40
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #39
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #38
thanks Praveen Raj Gullepalli
Lada 🏡 Prkic
hace 5 años #37
#37 I am glad that my comment provoked such a response. :) First, I think the same about learning through writing. The only difference between you and me is, I think, in the amount of time each of us can devote to writing and posting. In this phase of my life, I learn mostly through reading when it comes to topics that intrigued me on social media. The most I can do now is to post once in several months and try to comment as much as possible. The Javier's post intrigued me to explore more about the 90-9-1 Rule of participation inequality of social media users. I searched for additional information about real numbers. Putting aside the fractal and iterative nature of the Pareto distribution, I found some data that documented inequality on the web. The number of active contributors is far less than 1% and go with a 99.8–0.2–0.003 rule on some social websites. With blogs, the rule is like 95-5-0.1 or lower. I wonder if there is a similar study on beBee about its daily active contributors. There always be the silent majority of people who read or observe but don't contribute. One of the ways to attract those users, as I see it, is let them be contributors by sharing short buzzes in the hives as were before and promised. Not everyone is comfortable with writing a blog on the Producer platform.
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #36
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #35
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #34
thanks Ali \ud83d\udc1d Anani, Brand Ambassador @beBee
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #33
Jerry Fletcher many thanks !
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #32
David Navarro L\u00f3pez thanks !!!
Ali Anani
hace 5 años #31
I wonder if you would ever Javier \ud83d\udc1d beBee would ask me again to give my opinion having bombarded you with comments. In my previous comment I predicted that nighttime views and comments would be scarce. This is what happened as the number of views increased only one hundred in seven hours. The comments mainly increased because of my many comments. Is this the "summertime effect"?
Ali Anani
hace 5 años #30
Ali Anani
hace 5 años #29
Ali Anani
hace 5 años #28
There is a thought in your buzz Javier \ud83d\udc1d beBee that kept me thinking about and concluded the following. I mean your thought "Instead of seeing the 90% as “Lurkers”, I prefer to view them as a type of participant" Now, I am ready to respond. You are right. Full stop. Why? Because in our world there are billions of people who haven't joined beBee. Are they on the same level like the millions who joined? No,, they aren't because they decided to join. So, they must have joined for a reason. Yes, they are participants at least because they joined. They might be observing what is going on. They are aware of what goes on in this platform because they are members. We shouldn't equate them with those who are still non-members. I like your positive thinking, Javier.
Ali Anani
hace 5 años #27
Part 2 You raise also a second important point in your writing dear Lada "I see much more selfishness in sharing, commenting, and responding to comments among this 1% of top contributors than among those who contribute from time to time like myself". And I don't know if Javier \ud83d\udc1d beBee would agree. It is that the Pareto Rule is fractal. What I mean is that if we take the 1% you are referring to is again by zeroing on it the 1:99 rule prevails. It is a self-repeating rule no matter what scale we use. So, only 1% of the 1% is truly heavily engaged. But one thing I don't like. Few authors send me messages or tag me whenever they publish. These authors have never commented on any of my buzzes. This is the highest degree of selfishness. Honestly, I ignore their invitations now. I don't have to explain why because you understand me. I respect grateful the fact that you don't always comment. This means for me that unless you are genuinely aroused by a buzz to a high degree you wouldn't comment. So, if you comment it means there is a quality buzz to read. You may have noticed that many times I commented on buzzes that you have already commented on .This is because I trust you and I know that there is a buzz worthy of reading. By the way I have been so busy lately and I haven't found the time to write the buzz on fermentation barrel and how its relatedness to management.
Ali Anani
hace 5 años #26
Part 1 I noticed that you read my short presentation because you liked it and I notified you did dear Lada \ud83c\udfe1 Prkic. Know yourself is the fist essential step for any person to develop and know which I direction to follow. You raise so many important points. I think they deserve a dedicated buzz. First, I have grown to write because I found out that the best way to learn is by writing on what you feel is important to you. By writing we find the loose ends and we search for more information to cover certain points that cross the mind to fill an "information gap". This way, the more I write, the more I search for more knowledge and I grow. Post to publishing it shall be surely interesting to get feedback because again this is an opportunity to learn more. I honestly write first because I thrive on writing. What follows is another story.
Lada 🏡 Prkic
hace 5 años #25
Interesting thoughts on group behaviour and classification in your presentation, dear Ali. I fell into a category of those who are inert and low involved in Twitter. But such a study can be applied to beBee as well. Since the most users on beBee and other social media are inactive or inert, we can talk about this 10 % of users and group them by their selfishness behaviour index. Honestly, I don't see myself belonging to one group only. I mostly share contents that are interesting to me, but sometimes those that might be interesting to others. I don't always engage in discussion. I am inert occasionally, but most the time social. I see much more selfishness in sharing, commenting, and responding to comments among this1% of top contributors than among those who contribute from time to time like myself. About engagement in general, we can't expect that all be positive. Someone's critical point of view shouldn't be considered as a personal attack. Anyway, the new beBee app allows us to delete person-attacking engagements. Social media is a competitive arena, where just like in real life competitors fight for dominance. So I can see it more like the red than the blue ocean. :) That's why I don't like dividing by contribution. We all contributing in a way we can.
Lada 🏡 Prkic
hace 5 años #24
Interesting thoughts on group behaviour and classification in your presentation, dear Ali. I fell into a category of those who are inert and low involved in Twitter. But such a study can be applied to beBee as well. Since the most users on beBee and other social media are inactive or inert, we can talk about this 10 % of users and group them by their selfishness behaviour index. Honestly, I don't see myself belonging to one group only. I mostly share contents that are interesting to me, but sometimes those that might be interesting to others. I don't always engage in discussion. I am inert occasionally, but most the time social. I see much more selfishness in sharing, commenting, and responding to comments among this1% of top contributors than among those who contribute from time to time like myself. About engagement in general, we can't expect that all be positive. Someone's critical point of view shouldn't be considered as a personal attack. Anyway, the new beBee app allows us to delete person-attacking engagements. Social media is a competitive arena, where just like in real life competitors fight for dominance. So I can see it more like the red than the blue ocean. :) That's why I don't like dividing to contributors and those who are not.
Ali Anani
hace 5 años #23
Preston \ud83d\udc1d Vander Ven- thank you for your engagement. Being yourself one of the engaged 1% you live the value of engagement and what makes engagement rewarding and active. I surely agree with your explicit thoughts
Ali Anani
hace 5 años #22
In addition to my previous response you remind me with two relevant issues dear Lada \ud83c\udfe1 Prkic. I- that not all engagements are in positive as many are negative. I reflected this on this in my presentation "Twitter Selfishness Index" https://www.slideshare.net/hudali15/twitter-selfishness-index 2- that one way of classifying engagements is to apply the Blue Ocean Strategy on them. WE may consider eliminating distraction and person-attacking engagements. To increase the level of engagement to a higher level 3- to reduce irrelevant engagements 4- to creative new more forms of engagements.
Ali Anani
hace 5 años #21
Very good observation Bill King. I can add that writing a bizz on buzz as has often happened with you as an active sign of engagement. I also believe that engagements have different grades of intensity and that not all engagements are the same. We don't take this fact into our statistics of engagement to include their weighing power.
Lada 🏡 Prkic
hace 5 años #20
Jerry Fletcher
hace 5 años #19
Ali Anani
hace 5 años #18
I agree fully with you Javier \ud83d\udc1d beBee. There is an established trend that the long-tail distribution of the internet is changing towards fewer of active participants and more of lurkers. I would add to this the same trend towards less active readers and more of lurkers. We can see this by simply calculating the number of comments versus the number of views. If we monitor this ratio over time the findings shall be consistent with what you stated in this lovely and informative buzz.
David Navarro López
hace 5 años #17
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #16
thanks Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador. I am investing my time mainly in beBee and Linkedin, but also Twitter, Faceboo/Instagram.
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #15
Tania Cabrera you can probably apply 1-99% rule to music creators / listeners.
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #14
Kevin Pashuk great to hear from you ! I love music , so creators are few, and good creators very few, so most of us - like me - are just listeners ! Keep on creating music ! a hug from Madrid
Kevin Pashuk
hace 5 años #13
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #12
thanks Tania Cabrera. I found this: Innovation Is: 1% Inspiration, 99% Perspiration https://www.forbes.com/sites/ashoka/2013/06/13/innovation-is-1-inspiration-99-perspiration/
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #11
Lada \ud83c\udfe1 Prkic fully agreed ! thanks !
Lada 🏡 Prkic
hace 5 años #10
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #9
thanks Ren\u00e9e \ud83d\udc1d Cormier!
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #8
thanks Louise Smith for your comment!
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #7
thanks Debasish Majumder for your comments !
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #6
Jose Vicente Soldevila Puchol muchas gracias ! ojalá algún día beBee pueda recompensar a nuestras abejas más fieles. Esto es una carrera de fondo.
Louise Smith
hace 5 años #5
Debasish Majumder
hace 5 años #4
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #3
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #2
Javier Cámara-Rica 🐝🇪🇸
hace 5 años #1