Javier Cámara-Rica 🐝🇪🇸

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1-99 rule

1-99 rule

1% Heavy Contributors

al Cigale dials

(OT) {g1 IVI Ce]5


After reading the 80/20 Rule article (Preston 🐝 Vander Ven), this came to my mind... what is happening to all social media networks?. 

The use of social media to support marketing has increased in recent times.  How can we use this to develop our business?

Is the 80/20 rule applicable to social networks, forums and other platforms? Is the 90-9-1 Rule the new Pareto Principle for the web and other online environments?

In Internet culture, the 1-99 rule - the 1% rule - is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk. This happens to all social media platforms like Facebook, LinkedIn or beBee.

Variants include the 1-9-90 rule (sometimes 90–9–1 principle or the 89:10:1 ratio), which states that in a collaborative platform such as beBee , 90% of the participants of a community only view content, 9% of the participants edit content, and 1% of the participants actively create new content. This is totally true.

A point of view

The 90-9-1 rule is:

  • 90% of users are lurkers or quiet participants (they read or observe, but they don’t contribute)
  • 9% of users contribute from time to time, but other priorities dominate their time (partially engaged)
  • 1% of users participate a lot and account for most contributions (they are fully engaged): it can seem as if they don’t have lives because they often post just minutes after whatever event they’re commenting on occurs. They are intense contributors of content. They are "the honey on beBee". This is a tribute to all of them. Many thanks.

    beBee wouldn't exist without your contributions.

The terms "lurk"  or "lurking" or "lurkers", in reference to online activity, are used to refer to online observation without engaging others in the community.  

An optimistic point of view

Rather than seeing the lack of active contribution as a problem, it is far more helpful to view participation behaviour as a reflection of the variety of skills and strengths of the participants.

Instead of seeing the 90% as “Lurkers”, I prefer to view them as a type of participant. A participant who is primarily an audience that uses and applies the content presented.

The 90-9-1 rule is:

  • 1% are creators (honey producers)
  • 9% are editors or critics (producers and commenters)
  • 90% are the audience (but like to believe they can contribute if they chose to)



Comentarios

Zacharias 🐝 Voulgaris

hace 4 años#64

I concur with @Ken Boddie‘s taxonomy. It’s more accurate and may provide more useful insights if you were to analyze the data based on the classification of users using it. Cheers

By the way,…. I detected another bug… 

The system does not respect line breaks in comments. CC @Alberto Landeras  @Leticia Gómez López @Mirian Pozo  @Marcos Pérez @Miguel M S 

@Ken Boddie I must admit that I like your classification better :-)

Some are born with a silver tongue;

Some with a potty mouth; 

Some achieve word smithing skills by various degrees of application; 

Some will forever fail to express their feelings and emotions in print; and 

Some, the vast silent majority, are happy little campers, content to watch the world go by with neither a care nor a comment.  

My point is certainly strong not to express myself in words, let alone in writing. In Spanish I'm not very good or limited, I've always been interested in science and technology, not in reading, although I love everything "technical". I am passionate about the world, the stars, and think about the typical things: where we come from, where we are going, why we exist, etc.  I find it difficult to express myself in English, especially spoken English, I admit that I find it difficult because I don't have the opportunity to practise it every day in Spain. When I read I understand everything or almost everything, let's say. The good thing is that I understand myself to do business, which is enough for me, but I would like to know it much better.

Ken Boddie

hace 4 años#61

I can well believe, Javier, that at keast 90% or more of SM users are entirely passive and neither create posts, nor share the work of others, nor comment on the posts of others. But I suggest that the breakdown of the balance of users, whether it be 10% or less, is more complex and varied than your formula suggests. It’s true that a very small percentage actually produce posts completely written in their own words while formulating concepts and ideas that appear fresh, but here it could be argued that very few written works are original and most are at least sparked by, or even conceptually borrowed from, other writings and various life experiences, whether intentionally or subliminally. Some writers, like myself, however, not only spend time creating posts for others to read, but spend many hours of their presence on SM actually responding to the posts of others with creative comments and, in some cases, thoughtfully prepared or even poetic profferings to the altars of other authors, in an attempt to encourage other writers to keep writing. Then there are the self obsessed writers who rarely, if ever, appear to read the posts of others and who certainly don’t comment on other writers’ works, and who, furthemore, often fail to respond to, or apparently ignore, the comments of others on their own posts. Then, also within that balance of 10% or less, are the pseudo creator sharers who share the posts of others, hoping to spark interactive comments, but rarly if ever write their own posts. Then, finally in thus 10% or so, there are the participating social readers, who never publish and rarely share the works of others, but are happy to comment and engage entirely in the posts of others. 

I postulate the above without judgement or criticism, as it takes all sorts to form a successful SM platform, and we all have different capabilities and aptitudes for either digesting or formulating the written word.  
Some are born with a silver tongue;

Some with a potty mouth; 

Some achieve word smithing skills by various degrees of application; 

Some will forever fail to express their feelings and emotions in print; and 

Some, the vast silent majority, are happy little campers, content to watch the world go by with neither a care nor a comment.  
🤗

Zacharias 🐝 Voulgaris

hace 4 años#60

Zacharias 🐝 Voulgaris

hace 4 años#58

Jim Murray

hace 4 años#57

@Javier 🐝 CR  Yeah that sounds about right. I remember doing a whole series of articles explaining to people how to get better at blogging on sites like BeBee. Maybe I should repost it. I think that most of the people who are in the 1% are professional writers like myself and Renee and Franci etc. I would love to see piece from the 90%.

Preston 🐝 Vander Ven

hace 4 años#56

Bill Stankiewicz

hace 6 años#55

#87
I,m at work Timothy welch, sharing with APICS, WERC, CSCMP, and IWLA, about 75 contacts... Milos comments as a Dr are times x 10,000 ;~))

Bill Stankiewicz

hace 6 años#54

#73
DITTO

Bill Stankiewicz

hace 6 años#53

I LOVE THE beBee COMMUNITY

Bill Stankiewicz

hace 6 años#52

COOL, I LOVE THE beBee COMMUNITY

Bill Stankiewicz

hace 6 años#51

I LOVE THE beBee COMMUNITY
True and great analysis, the challenge is to identify this 1 % and engage with them on a regular basis, offering them an environment where they can flourish. Because social media without genuine content representing the diversity is a dead ghost town without a hurricane on her way. I just released the update on startup ranking for bebee Q3 2018 -> https://www.bebee.com/producer/@stephan-metral/update-2018-bebee-s-worldwide-start-up-ranking-entering-top-5-social-networks
gracias Julio Angel \ud83d\udc1dLopez Lopez por compartirlo
#75
Jim Murray TRUE. thanks for your comment !

Jim Murray

hace 7 años#47

This aligns pretty much with what I have always believed. Contrary to popular belief, not everybody is a writer.

Milos Djukic

hace 7 años#46

#68
Great news. Thank you Javier 🐝 beBee. Best, Milos
thanks Milos Djukic for sharing it !
Milos Djukic These are some new improvements we are developing on beBee: 1.- Better Integration with LinkedIn, Google and Facebook New registrations and logins will be able to use LinkedIn, Google and Facebook accounts. 2.- Improvements on Hives Hives are the core of beBee, so Hives need to be empowered. A lot of professionals (engineers, executives, entrepreneurs, economists, etc) are demanding it from us so we are going to develop this area. Users will be able to create real conversations through Quick Buzz, and share through hives, short texts, links or wherever they like. The conversations will not mix with the long content and all content will be shared in the hives so you will not miss a thing! Hive Owners will have new features like importing their contacts and managing their hives to exclude or include content. Hives will be enriched with presentations, whitepapers and much more. Quick Buzz = Conversations through the hives. Produce Honey = long content
#66
Milos Djukic good news for you, we will have promotion of short-form posts :-) And yeah.,. slow development of the platform is due to low resources. We (fortunalety) are NOT linkedin :-) thanks for your comments ! much appreciated !

Milos Djukic

hace 7 años#41

I will repeat here the same brief overview of both LinkedIn and BeBee problems with engagement which I already posted within the beBee post titled: "Has the Bee Lost Its Buzz?". LinkedIn: 1. Limited exposure due to the activities of manipulative ATC notification algorithm. 2. Death of LI Groups. 3. Death of LI publishing platform for all non-privileged LI users and writers. 4. Selective promotion of content and writing by Inflencers, selected group of writers - Top Voices and sponsors only. 5. Influencer marketing and sponsors only concept. beBee: 1. No professional Groups. 2. No promotion of short-form posts. 3. Undefined marketing concept and slow development of the platform. 4. Promotion of long-form content only. 5. Poor support for different professionals. General comment about social media: Most of the people are busy with their "personal brand" outside of social media. Social media should only be an addition to the real life. The essence is in balance. The content marketing games are pretty unfair games now in social media. When manipulations and content repackaging dominate in the operation of social media ("magic of algorithms"), no wonders should be expected in the business of creating personal brands. Some serious writers don't feel safe anymore to share their intellectual capital on social media. And that was probably the world's most powerful personal and corporate brand (intellectual capital), which is now discontinued and minimized by "content marketing" created by social media owners through different forms of marketing approaches (sponsorship, influencer marketing, blockchain technology, affiliate marketing, favoring of selected content and writers, so called influencers...) directed towards profit only.
thanks Louise Smith!

Louise Smith

hace 7 años#39

1/4 of my longer posts on beBee are in direct response to other's posts. This is clearly stated at the top of each post. While the views & comment numbers are high,, those bees have not responded in like form & written a post in response to mine with 1 exception Thank you Ali \ud83d\udc1d Anani, Brand Ambassador @beBee !

Louise Smith

hace 7 años#38

#39
I also started to cross post & compare results. I consistently get more views on beBee but I am wondering if that is because I don't have an extensive peer group on Linked In . We nearly all moved to beBee !

Louise Smith

hace 7 años#37

#37
I am glad to hear this Ali \ud83d\udc1d Anani, Brand Ambassador @beBee As sometimes I read one of your buzzes & while I like the content it doesn't engage me to the point of commenting. So I click Relevant so you know I appreciated it enough to read. I must admit I often read buzzes & completely forget to click Relevant ! I get involved in & finish reading but then have something pressing to do like the arrival of my next client so leave quickly as my mind has moved on to the next pressing job!

Louise Smith

hace 7 años#36

#23
"I must say however that BeBee is by far the most interactive social media site I'm involved with. The active group is a ray of sunshine in my day." I agree with this Jerry Fletcher. However a lot of people I interact with now on beBee I came across with from Linked In so there was an established group of co-operative like minded contributors.

Louise Smith

hace 7 años#35

#22
This is particularly relevant for Twitter depending also on popularity of content. I posted the same updates of #ThaiCaveRescue on beBee, Linked In, Facebook & Twitter. My Twitter Impressions (lurkers) went through the roof for the first time ever. The interactions on the rest stayed about the same.
thanks Simone Luise Hardt !

CityVP Manjit

hace 7 años#33

I am always in praise of lurkers because it is important to recognize a listening culture because it reminds us that we are not just a part of a culture of talking heads. I am pretty much in agreement with the view that Ted Rubin holds that lurkers are the most important people on social media https://www.irishtimes.com/business/technology/lurkers-are-the-most-important-people-on-social-media-1.2554533

Bill Stankiewicz

hace 7 años#31

Very True 👍👍👍👍
#51
Harvey Lloyd many thanks for your comment !

Harvey Lloyd

hace 7 años#29

I appreciate the adjective that changes the lurking concept to participant. I would say though that Social Media is a very indirect way of reaching your customer. Most you engage with either as contributor or participant is a future, potential customer. Should a participant require or need a service or product they can recall where on social media they read and participated. If i were to venture a guess, i would state that social media is a 5-8 year proposition from start to actually realizing any sustainable customer growth. I mean this in the entrepreneurial sense. Certainly you can pay thousands to overcome your learning curve and begin toe recieve customers much faster. But by paying you dont get to hone your entrepreneurial senses as you grow with the customers you are planting seeds within. Good thoughts.
Lance \ud83d\udc1d Scoular thanks for sharing
#48
thanks Praveen Raj Gullepalli

Lada 🏡 Prkic

hace 7 años#26

#36
#37 I am glad that my comment provoked such a response. :) First, I think the same about learning through writing. The only difference between you and me is, I think, in the amount of time each of us can devote to writing and posting. In this phase of my life, I learn mostly through reading when it comes to topics that intrigued me on social media. The most I can do now is to post once in several months and try to comment as much as possible. The Javier's post intrigued me to explore more about the 90-9-1 Rule of participation inequality of social media users. I searched for additional information about real numbers. Putting aside the fractal and iterative nature of the Pareto distribution, I found some data that documented inequality on the web. The number of active contributors is far less than 1% and go with a 99.8–0.2–0.003 rule on some social websites. With blogs, the rule is like 95-5-0.1 or lower. I wonder if there is a similar study on beBee about its daily active contributors. There always be the silent majority of people who read or observe but don't contribute. One of the ways to attract those users, as I see it, is let them be contributors by sharing short buzzes in the hives as were before and promised. Not everyone is comfortable with writing a blog on the Producer platform.
thanks Bill King
thanks Tausif Mundrawala
#23
Jerry Fletcher many thanks !
#21
David Navarro L\u00f3pez thanks !!!

Lada 🏡 Prkic

hace 7 años#20

#28
Interesting thoughts on group behaviour and classification in your presentation, dear Ali. I fell into a category of those who are inert and low involved in Twitter. But such a study can be applied to beBee as well. Since the most users on beBee and other social media are inactive or inert, we can talk about this 10 % of users and group them by their selfishness behaviour index. Honestly, I don't see myself belonging to one group only. I mostly share contents that are interesting to me, but sometimes those that might be interesting to others. I don't always engage in discussion. I am inert occasionally, but most the time social. I see much more selfishness in sharing, commenting, and responding to comments among this1% of top contributors than among those who contribute from time to time like myself. About engagement in general, we can't expect that all be positive. Someone's critical point of view shouldn't be considered as a personal attack. Anyway, the new beBee app allows us to delete person-attacking engagements. Social media is a competitive arena, where just like in real life competitors fight for dominance. So I can see it more like the red than the blue ocean. :) That's why I don't like dividing by contribution. We all contributing in a way we can.

Lada 🏡 Prkic

hace 7 años#19

#28
Interesting thoughts on group behaviour and classification in your presentation, dear Ali. I fell into a category of those who are inert and low involved in Twitter. But such a study can be applied to beBee as well. Since the most users on beBee and other social media are inactive or inert, we can talk about this 10 % of users and group them by their selfishness behaviour index. Honestly, I don't see myself belonging to one group only. I mostly share contents that are interesting to me, but sometimes those that might be interesting to others. I don't always engage in discussion. I am inert occasionally, but most the time social. I see much more selfishness in sharing, commenting, and responding to comments among this1% of top contributors than among those who contribute from time to time like myself. About engagement in general, we can't expect that all be positive. Someone's critical point of view shouldn't be considered as a personal attack. Anyway, the new beBee app allows us to delete person-attacking engagements. Social media is a competitive arena, where just like in real life competitors fight for dominance. So I can see it more like the red than the blue ocean. :) That's why I don't like dividing to contributors and those who are not.

Lada 🏡 Prkic

hace 7 años#18

I agree with Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador, it's quality that matters and not quantity. There are users, top honey producers, who have hundreds of posts on beBee Producer but with very low, almost zero, engagement rates. Maybe I'm wrong, but I don't see the purpose of excessive posting except for the sake of the Producer itself. :-)

Jerry Fletcher

hace 7 años#17

Javier, I agree with your distribution. I've found that even when I'm fully engaged in "real' life outside the internet I still seem to gravitate toward two blogs a week--one on my Wordpress site and one on BeBee. I find that the best way to tell if I'm having an impact is not the comments but rather the number of new followers that come to me. Because my blogs are shared on Linked In, FaceBook and Twitter I see how those numbers increase on a weekly basis. I must say however that BeBee is by far the most interactive social media site I'm involved with. The active group is a ray of sunshine in my day.

David Navarro López

hace 7 años#16

Good Point Javier. Fact is, some time ago I was much more from the 1%. In those days, I made a similar study on my followers, and it came out a similar percentage. I pulled apart then English speakers from Spanish speakers. At the look of the results, I decided to mainly publish in English, but still, low percentage of participants within my followers. Nevertheless, it did not disappoint me, as I fully understand, as you do, that most of the people are the audience, and a much lower amount is producers. No surprises here, otherwise, theatres would be always fully programmed, and nobody would go to see it. I am not so happy to admit that I have lowered my participation in this great network, although it has nothing to do with Bebee, but with some personal projects I am in and they are literally stealing all my time and energy. But, I am going to be back. This is another fact.
#19
thanks Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador. I am investing my time mainly in beBee and Linkedin, but also Twitter, Faceboo/Instagram.
#14
Tania Cabrera you can probably apply 1-99% rule to music creators / listeners.
#16
Kevin Pashuk great to hear from you ! I love music , so creators are few, and good creators very few, so most of us - like me - are just listeners ! Keep on creating music ! a hug from Madrid

Kevin Pashuk

hace 7 años#12

Good observation Javier \ud83d\udc1d beBee. As a former 1%er (my new job is requiring a significant amount of attention), I am now more the audience. Not a bad thing. As a musician, much of the pleasure of creating music is knowing someone is listening (and appreciating it).
#14
thanks Tania Cabrera. I found this: Innovation Is: 1% Inspiration, 99% Perspiration https://www.forbes.com/sites/ashoka/2013/06/13/innovation-is-1-inspiration-99-perspiration/
#12
Lada \ud83c\udfe1 Prkic fully agreed ! thanks !

Lada 🏡 Prkic

hace 7 años#9

You can't be fully engaged if you have the life outside social media. This 1% of users are real heroes if they succeed to be top contributor and commenters besides a full-time job and other daily commitments. Hats off to them. I am more than satisfied if I am in the top 9%. :-)
#6
thanks Louise Smith for your comment!
#5
thanks Debasish Majumder for your comments !
#4
Jose Vicente Soldevila Puchol muchas gracias ! ojalá algún día beBee pueda recompensar a nuestras abejas más fieles. Esto es una carrera de fondo.

Louise Smith

hace 7 años#4

Yes it's hard to be the continual 1% when other life realities take precedence. Professions & jobs of all kinds have peak periods of extreme stress. 3 or 4 times a year a Secondary School teacher is involved in setting multiple exams, marking them and reporting on each student. Each Teacher works on average an extra 20 - 30 hours a week for 2 or 3 weeks to all hours esp if the time frame set by the school Administration is unreasonable. There is so much excellent content on beBee that for some content Lurking is all I can manage.
Ali \ud83d\udc1d Anani, Brand Ambassador @beBee I would like to know your opinion :-) A hug from Madrid !
Preston \ud83d\udc1d Vander Ven

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