Data Scientist - Madrid, España - GroupM
Descripción
Tasks:
- Development of programmatic buying algorithms.
- Construction of various types of advertising effectiveness models (Coverage curves, MMM, optimal frequency, etc.).
- Geospatial analysis
Responsibilities:
- Develop a deep understanding of GroupM's business and understand the drivers of success for paid media channels and the indirect impact of the broader marketing ecosystem on paid media.
- Standardize and productize repeatable analytics solutions for recurring business needs: media inflations studies, benchmarking, pricing grids, forecasting, budgeting, attribution, incrementality analytics, custom algorithm development, and attribution models (MTA, MMM).
- Perform Reach, Frequency, and Overlap Analysis and Insight generation.
- Path-ToConversion analytics.
- Audience Profiling, Analysis, and Insight generation.
- Visualize key trends and relationships and articulate actionable insights.
- Develop and execute campaign test & learn plans.
- Process automation. Deploy largescale, production machine learning systems.
- Stay current with the data science and AI landscape and innovate with new solutions for old problems.
Requirements:
- PhD/B.S./M.S.
degree in a comparable field:
statistics, AI/ML, computer science, or similar.
- 3+ years' handson, proven experience in an analytics or data science role in the advertising industry.
- Descriptive, Prescriptive, Predictive Statistical Methods
- Experimental design, A/B testing setup, execution and measurement, and results reporting.
- Extensive experience in implementing data science and machine learning techniques to solve practical problems based on realworld data.
- Strong experience of marketing analytics experience and deep domain knowledge of ad tech or media preferred.
- Proven ability to translate business needs into a rigorous, statistical framework.
- Experience developing on cloud infrastructure (AWS Sagemaker, GC ML...)
- Proficiency in SQL applied to different databases (PostgreSQL/Redshift, Google Big Query, MySQL/Aurora, MS SQL).
- Visual analytics and Business Intelligence tools: Power BI, Tableau, Looker, Datorama Salesforce.
- Strong programming skills in Python and R. Experience working with ML packages (scikitlearn, TensorFlow, etc.), parallelized data technologies (Spark, Hadoop, etc.), and Python libraries (Pandas, NumPy, etc.).
- Experience developing on cloud infrastructure (AWS, Google Cloud, AWS Sagemaker, GC ML...)
- Teamwork skills under Agile Development methods.
- High level of English proficiency.
GroupM (Mindshare, Mediacom, Wavemaker, NEOMedia, Xaxis, The&Partnership) is ranked 14th among the best companies to work for in Spain, according to Actualidad Económica's ranking. We are companies that are firmly committed to work-life balance, internal promotion, and employee training.
If you join the group you will have the following benefits:
- Flexible Remuneration, the possibility of payment of training, food, transportation, daycare, and medical insurance through the payroll.
- Subsidy of the daily menu, forget the Tupperware at home.
- Hybrid telework model.
- Flexible working hours both in and out.
- Free coffee and fruit in the office
- Subsidized training from important companies in the sector such as ISDI or ThePowerMBA.
GroupM is an equal-opportunity employer.
We see everyone as individuals and understand that inclusion is more than just diversity:
it's about belonging.
We celebrate the fact that we are all unique and that is what makes us so good at what we do.
We pride ourselves on being a company that embraces difference and truly represents the global customers we work with.Más ofertas de trabajo de GroupM
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