Content Marketing Team Lead - Barcelona, España - Wiris

Wiris
Wiris
Empresa verificada
Barcelona, España

hace 1 semana

Isabel García

Publicado por:

Isabel García

beBee Recruiter
Descripción

_Calling all Content Marketing enthusiasts_

  • If you are passionate about working in a challenging, and continuously learning environment, keep reading
  • We are _
    _WIRIS,__ a_
    _ software development company __headquartered in _
    _Barcelona__, with an office in _
    _Long Beach, California.__ Our mission is to make _
    _people's STEM work more meaningful._
  • We develop tools for the education, scientific, and publishing communities, working with the biggest players like Google Workspace, Moodle, Blackboard, Canvas, and Microsoft Office. You can find us everywhere_
  • Don't miss this exciting opportunity to contribute your experience as a _
    _Content Marketing Team Lead__ and help shape the future of _
    _WIRIS__._
**_
WHAT WILL YOU DO?_**- Team Management:
  • Lead the Content Marketing Team:
  • Communicate goals and targets.
  • Set objectives for the team, prioritize, and assign work.
  • Coordinate the team's time off.
  • Develop and improve the Content Marketing Team:
  • Coach and provide feedback.
  • Conduct Performance Reviews.
  • Participate in the team's Training Plan definition.
  • Motivate and inspire the team.
  • Lead WIRIS' content strategy and implementation to drive growth in website traffic, lead acquisition, and revenue.
  • Develop sustainable content generation tactics such as blogs or newsletters.
  • Define the voice and tone of the WIRIS brand and every company product.
  • Develop and implement SEO actions and strategies including:
  • Content strategy and optimization.
  • Linkbuilding.
  • Website technical analysis, and performance audit.
  • Lead product launch and gotomarket campaigns.
  • Implement Account Based Marketing as a main tactic to generate upsell opportunities.
  • Identify new organic revenue opportunities (outside of existing business lines), to grow our active user base.
  • Define and execute content promotion tactics on social media and others to attract a high volume of visitors.
  • Work alongside the Sales and Product departments to ensure that market goals are met.
  • Organize company conferences, trade shows, and major events.

_ WHAT WILL MAKE YOU SUCCEED IN THIS POSITION?_

  • Expert knowledge of Content Marketing strategies and leadgeneration campaigns.
  • Knowledge of Account Based Marketing tactics.
  • Knowledge of

SEO:
keyword research, link-building, on-page/off-page optimization, and acquisition tactics.

  • Knowledge of
marketing automation platforms. Experience with Braze is a plus.

  • Knowledge of
landing page builders: Instapage or Leadpages is a plus.

  • Knowledge of
automation programs. Experience with Zapier is a plus.

  • Knowledge of
Agile methodologies.

  • Fluent in Spanish and English.

WHAT DO WE OFFER YOU?

  • Fulltime permanent position.
  • Competitive salary + optional flex salary plan.
  • Flexible working hours and a hybrid work environment.
  • Private health insurance.
  • Birthday day off, in addition to your vacation days off.
  • Unlimited access to Udemy Business.
  • Inhouse English and Spanish lessons to improve your knowledge.
  • A great work environment in Barcelona city center.
  • All the coffee you can drink, fresh fruit, and yogurt.

_ WHAT DO WE CARE ABOUT?_

  • People first: We are a peopleoriented company.
  • Contribution: We want to leave our mark.
  • Courage: We are brave and determined.
  • Leadership: We have the aspiration to transform.
**_ Wiris, where everyone matters, work is fun, and growth never ends.
Más ofertas de trabajo de Wiris
Ver todas las ofertas de empleo de Wiris