Growth Marketing Manager - Valencia, España - UXDX

Descripción

We're looking for a growth marketer who wants to accelerate their career by taking ownership of marketing for a growing brand.

This role will be responsible for the growth of the brand (monetary and reputation).

You'll be responsible for the delivery of our digital channels and grow our online audience, and in-person tickets for our conferences in New York and Dublin.

This will involve experimenting with lots of ideas, validating the data, managing and souring contractors to help on the delivery when needed, and doubling down on what works.

Management of the following marketing areas:

Content
Our home is becoming a content=first site. We want to improve this, including categorization of the great content we have.


Team and Budget
We currently have dedicated people for running the community events, writing content, website development and social ads. You will need to oversee their work and ensure that they are focused on the right things. Potentially growing the contractors.
In terms of budgets, we don't do annual budgets.

We assess campaigns on their merit, you'll start with a small budget, kill it if it is not successful and double down when it works.

We have a weekly newsletter (aggregated content) that receives excellent feedback. We see content as being key to our growth over the next year. We are looking to expand to multiple different newsletter options for different needs.

You'll be responsible for validating the viability of each newsletter idea, managing consistent delivery, and exploring ways to increase newsletter growth.

Our community slack
We have a community slack with thousands of our direct market. However, it is a little quiet. We need an engagement strategy that can get people involved.


Social Channels
We don't want to post just for the sake of it. We want to tie in our social posting with value for people reading.


Our free community events
We run free online community events three times a week in different time zones. These are fantastic opportunities for growing awareness of our main conferences. You will be responsible for helping build the audience for these events.


Social Ads
Managing the outcome of our LinkedIn and Google ads to promote our main conferences.


How we work
We don't know all of the answers.

This means that we won't tell you exactly what to do and we expect you to push back if you disagree.

Experiments help us to find out what works before over-committing.
We move on things quickly. We don't want a 10-page plan. We have a bias toward action because that is how we will learn. This means that you will be expected to start delivering quickly. Delivering something which may fail is much better than working for months on a plan.


Qualifications
8+ years of experience in digital marketing
Excellent understanding of digital marketing concepts
Self-starter and action oriented
Strong creative and analytical skills


Salary: 30,000.00€ - 40,000.00€ per year

Work Location:
Hybrid remote in 46005 València, València