Marketing Manager - L'Hospitalet de Llobregat, España - Ecolab

Descripción

Ecolab is officially a Great Place to Work. Every member of the team has a role in impacting what matters - every day we focus on our helping customers maintain clean and safe environments, optimize water and energy use, and improve operational efficiencies and sustainability in the food, healthcare, hospitality and industrial markets in more than 170 countries around the world.

See how Ecolab helps make 27% of the world's processed food safe. In Food & Beverage, you'll help a wide variety of food, beverage, and brewery processors manage the increasing risks of foodborne illness and contamination. By providing cleaning and sanitizing programs, animal care products, antimicrobial food tissue treatment and many other operational efficiency and product quality programs, Food & Beverage offers the opportunity to work with a combination of innovation and world-class service.

We are currently looking for a

Marketing Manager (f/m/d) Food & Beverage

Iberia -

What You Will Do:

Developing the marketing plan of the perimeter (Iberia) consistently with strategies and priorities – by Segment.

Aligning – while influencing – the local Sales organization on the country marketing plan execution.

Tracking performance and building mitigation plans to respect assigned target (volume growth) linked to the commercial plan.

Working as a team with Segment and TE to execute innovations launch – training of Sales, pricing, targeted customers, marcomm, dedicated initiatives i.e. customer event, experts forum, digital and traditional adv campaign – and achieve country target (innovation sales).

Building the pricing strategy of the country – value-proposition price, incentive models (to assure Sales' agility in addressing customers' request while stimulating the growth) – to maximize profits, be agile towards the Sales organization and balance customer satisfaction.

Improving Gross Margin thanks to an accurate and proactive analysis of costs (logistics, supply chain) and product mix (simplification, value-proposition), and topline growth plans.

Reviewing performance during periodical meetings with the Organization (Leadership Team, Sales, ...).

Coordinating with the PLM team on the product portfolio management: In/Out depending on regulation, shortages, simplification/rationalization.

Developing and executing the communication plan.

Shaping the A&P budget respecting the commercial priorities. Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.

Being the owner – with the Divisional Manager – of the local organization thanks to full accountability and reliability.

Acting as liaison with various areas of the organization to ensure targets.

Support Sales in new business development initiatives.

Your Profile:

5+ years experience in Marketing and Sales, preferably in a B2B environment

Proven experience in building and executing a commercial plan (incl. pricing management).

Experience with digital marketing forms such as social media marketing and content marketing.

High competence in project and stakeholder management (cross-functional projects management).

Excellent interpersonal skills combined with an assertive communication to influence and drive the organization.

Effective time management skills and ability to multitask.

Well-structured and organized working manner

Attention to detail and proven analytical ability.

Ability to adapt to complex organizational structures.

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