Lifecycle Marketing Lead - Madrid, España - Product School

Product School

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Lifecycle Marketing Lead:

We're on a mission at Product School
to empower people to build better products

As the global leader in Product Management education and certification, we train Product Managers at all career stages and entire Product teams within organizations.

Delivered live by globally recognized practitioners, our training empowers our 15,000+ graduates to ramp up faster, lead more effective teams, and deliver better results.

In addition to offering the industry's most recognized Product Management credentials, we publish a wealth of free content online, hold regular career fairs, and host the world's premier Product conference: ProductCon.

Joining Product School means

you're coming aboard at an exciting time: we have established an incredible product with a strong product-market fit that is beloved by customers, (check out our reviews on Course Report, Yelp, and Quora).

We need you to help supercharge our momentum to accelerate our growth.

You're joining an organization that is scaling fast, bolstered by Series A funding from Leeds Illuminate and the ever-increasing importance of the Product Management discipline.

You'll be part of a dynamic global team that works remotely across multiple countries and comes together online (and occasionally in-person) for events and team-building.

What you'll do:

Define and execute Marketing automation strategies using Marketo; demonstrated Marketo experience is an absolute must
Create sophisticated customer segmentation strategies and personalized messaging tactics to increase engagement, reduce churn, and drive customer lifetime value
Businessoriented mindset:
Collaborate with Content, Events, Website and other Marketing teams
Think strategically about things like CTA
Be completely accountable for metrics like scheduled calls, SQL's, and open rates
Implement new automations, and evaluate and refine preexisting automations to improve conversion rates and increase campaign effectiveness
Analyze campaigns to identify trends and areas of improvement
Collaborating with our outbound sales team to create engaging copy
Working with Product and Engineering teams to add personalization to the messaging journey
Propose content and strategy for messaging customers about our new offerings
Manage a Marketing Automation Associate; ruthlessly define and prioritize their tasks

This role could be a good fit for you if:

You have 3+ years of experience in Marketing Automation or similar roles
You are a Marketo expert
You are a highly motivated, results oriented Marketing pro with a strong bias for action
You enjoy new challenges and making an impact on a growing team
You thrive in a fast paced, highly collaborative environment
Bonus: A year+ managing small but effective teams

The perks:

-
Remote First - _our team works remotely across multiple countries and time zones_
-
Company Team Offsites and Coworking - _we believe that remote-first doesn't mean remote-only_
-
Free Product School Course Offerings - _we offer a range of courses and certifications worth $10,000 that we readily encourage our employees to explore_

-
Monthly Internet Reimbursement:

- _we support our team, wherever they're working from_
-
Parental Leave - _we offer the standard 12 weeks maternity leave and we're offering 6 weeks paternity leave_
-
Paid Time Off _- we trust our team to take the time they need to recharge and offer uncapped PTO where allowed by law_

EEOC

At Product School, we don't just accept differenceswe embrace, support, and celebrate the things that make each of us unique and benefit our employees, services, and community_. _We're proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status._