Direct to Consumer Manager - Madrid, España - Haier Europe

Haier Europe

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

Job Posting Title

Direct to Consumer Manager

The challenge

Join the home of entrepreneurs and be part of our Microenterprises within Haier Spain team.

What you will do

We are looking for a DIRECT TO CONSUMER MANAGER to deliver our new Ecommerce business in Spain.

You'll have responsibility for the Ecommerce for your specific business, delivering traffic, revenue and margin growth through all D2C channels and maximizing conversion rate on the D2C web platform.

Implementing the European strategy at country level, you will manage digital trading, execute SEO, social media and digital marketing activities.

You will ensure a consumer first mindset, entrepreneurial culture and the development of people in line with the growth and transformation of our Ecommerce business.

You will have proven experience of working within an Ecommerce environment across various digital channels.

You will be able to demonstrate SEO, social media and digital marketing experience in managing D2C sites, and the delivery of significant revenue and margin growth, as well as experience in marketing activities to maximize traffic and conversion in our sites.

Led by data and insights you will have the consumer at the heart of your thinking

Our three brands - Candy, Hoover & Haier - are the innovative power behind our determination to be the number one home appliance business in Spain.

With the strength of the global leader behind you, the freedom to grow your career inspiring you and the performance of our future driving you, in your hands, our business will be better because of you.

About us:

With the strength of our brands behind you, a culture of high-performance that motivates you and the freedom to drive your career your way, our shared ambition will inspire you and delight every customer.

As Ecommerce Manager for you'll have responsibility of delivering revenue and margin growth through Director to Consumer (D2C) channels and the country branded web platform.

You will ensure a consumer first mindset and entrepreneurial culture in line with the growth and transformation of our Ecommerce business.

Responsibilities:

Commercial management of the Ecommerce business:

Responsible for delivering traffic, revenue and margin growth through all D2C channels and maximizing conversion rate on the D2C web platform
Utilizing data and insights to ensure a consumer first mindset in all digital activities
Stablish product range and price policy for our D2C site
Assure the right level of stock
Management of the promotional calendar
Management and development of digital content
Management of digital agencies and local execution
Ensuring UX is optimized and developed as the business grows
Development of the country's SEO strategy

Stakeholder Management:

Working with the wider country teams to ensure a consumer first mindset; commercial, marketing, logistics, finance
Utilizing data, insights and market trends to influence decisions impacting the consumer journey
Working as part of the wider European Ecommerce team sharing data, insights and experience to support overall D2C growth
Monitoring and reporting on results and ROI to the country and European teams
Ensuring a data driven and consumer first mindset
Promoting an entrepreneurial and disruptive approach to all digital activities
Managing agency activities and delivery
Contributing as a member of the wider European Ecommerce team; data, insights and experience

What you need to succeed

Requirements:

Extensive Ecommerce and D2C experience gained across a number of digital channels
Experience of building a D2C business and able to demonstrate its growth
Experience of delivering significant revenue and margin growth
Expertise in SEO, social media and digital marketing activities
Experience of managing significant digital marketing budgets
Strong analytical skills and the ability to use data to influence decision making
Management of agency activity and execution
Demonstrable experience of working within a transformational environment
Strong stakeholder management and influencing skills gained across crossfunctional teams and at all levels of an organization
Strong people management and development experience
Proactive, tenacious, single minded when required
Excellent communication skills, both written and verbal
Experience of utilizing Microsoft Office (Word, Excel, PowerPoint, Teams, Outlook)

Competencies:

Leading and Supervising
Persuading and Influencing
Delivering Results and Meeting Customer Expectations
Coping with Pressures and Setbacks
Entrepreneurial and Commercial Thinking
Entrepreneurship and Innovation
Zero Distance
IoT and Ecosystems Thinking

Haier Europe is an Equal Opportunity Employer.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.