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    • Customer Engagement Strategy Manager, Travel Unit - Valencia - Amadeus

    Amadeus
    Amadeus Valencia

    hace 2 semanas

    Amadeus background
    Descripción

    Job Title: Customer Engagement Strategy Manager, Travel Unit

    This role is for those who want to excel their expertise leading strategic marketing projects.

    In this position as a Customer Engagement Strategy Manager, you will be part of the Marketing Strategy & Planning Team in TU and play a key role in driving specific customer engagement initiatives and activities.

    You will design end-to-end customer engagement strategies per customer segment to harmonize and simplify customer experience across the customer journey, build meaningful relationships, foster engagement and loyalty, and drive long-term value.

    Main Responsibilities:

    1. Develop End-to-End Customer Engagement Strategy: Take a performance-oriented approach to develop end-to-end customer engagement strategy per customer segment to harmonize customer experience across the customer journey, build meaningful relationships, foster engagement and loyalty, and drive long-term value.
    2. Marketing Initiatives Strategy and Operating Model: In alignment with customer engagement strategy, identify best suitable and performance-oriented marketing initiatives to deliver on TU marketing strategy objectives.
    3. Lead marketing initiative stream to provide strategic direction and guidelines to marketing delivery teams for successful and performance-driven execution.
    4. Strategy Activation and Governance: Lead strategy implementation to ensure seamless activation of marketing initiatives, optimizing customer engagement, and driving business growth through data-driven insights. Establish and enforce marketing governance framework.

    About the Ideal Candidate:

    The ideal candidate should have 8+ years of work experience in strategic marketing roles such as Marketing Manager or Digital Marketing Manager, with expertise in mapping and optimizing customer B2B journeys, engagement methodologies, and loyalty-building tactics.

    The candidate should have advanced knowledge in ABM (Account-Based Marketing), CRM (Customer Relationship Management) platforms, customization and marketing automation, and demand and lead generation techniques.

    Excellent analytical skills and demonstrated ability in making data-driven decisions to optimize marketing strategies, performance, and future investments are required.

    Proven project management skills, including leading multiple projects from initiation to completion, planning, execution, risk management, and stakeholder communication, are also necessary.

    Strategic thinking with attention to detail, and the ability to guide, influence, and work across organizational boundaries, with strong communication and presentation skills at both executive and peer levels, are expected.

    Ability to work in a dynamic environment with ambiguity, manage complex projects to success, anticipate team needs, and learn effectively is a must.

    Proficiency in English; other languages are desirable.

    What Do We Offer?

    We offer a complete rewards package, including bonus, equity, pension plan, travel, life and healthcare insurance, lunch and transport allowance, and other benefits.

    We have a truly global DNA, from our people to our business, which translates into our footprint, processes, and culture.

    We offer great opportunities to learn, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.

    We foster a caring environment, nurturing both a fulfilling career and personal and family life.

    We have a flexible working model, allowing employees to do their best work, wherever and however it works best for them.

    We are a diverse and inclusive community, committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.

    We are a reliable company, driven by trust and reliability, and we strive to provide a supportive work environment.

    We have a critical mission and purpose, powering the future of travel and pursuing an extraordinary purpose.

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