Marketing & Communications Manager Madrid - Baker McKenzie

Baker McKenzie

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Role purpose

To act as a central point of contact for the in planning and execution of communication and marketing activities for the Madrid office.

To enhance and safeguard the Firm's brand and reputation via news and social media outreach and provide communications advice and support for Firm leadership.

To implement global marketing campaigns and initiatives in Madrid. To support wider business development projects through related marketing deliverables.

Main responsibilities

Liaise with media requests on a reactive and proactive basis as required; create and develop dialogue about the Firm and our practice and industry groups with agreed key target media (global business, national business, legal and trade media across Spain)
Promote agreed key spokespeople in the Firm leadership to appropriate media and provide appropriate preparation and coaching as required
Support in the election of the best tactic for promotion of the Firm, decide on appropriate vehicle (e.g. news release, exclusives, individual demos/meet & greets, media briefing etc), spokespeople and key messages
Provide issues management support, including appropriate internal communications, as required locally, working closely with the Communications Expert Function on any crisis communications
Write announcements and press releases on new hires and notable pieces of work
Work with Communications colleagues, in particular with the EMEA Communications Lead, in the development and implementation of the Firm's Communication strategy in Madrid
Work closely with the Global Marketing team in the roll out of the firm's thought leadership campaigns in Madrid
Ongoing management of the Firm's LinkedIn Account.
Act as a central point of contact for the marketing needs of the Madrid office from client materials to research and event planning working closely with Specialist function teams and endtoend services to ensure smooth execution and timely delivery
Work closely with practice groups in the development and evaluation of key business development initiatives and events ensuring efficient targeting, ROI analysis and ensure that all business opportunities are followed up on
Take an active role in the development of the practice group strategy to ensure BD, marketing and communications efforts are aligned

About the team:

Function
***The Firm's BDMC function works closely with our Partners and leadership teams to:

Increase our revenue, profitability and share across markets, industries and clients
Enable us to win, retain and grow business through powerful pitches, engaging thought leadership and strong relationship management
Lead market & client intelligence efforts to create new service line opportunities in industry and practice groups

You will report to:
In-Market BDMC leader - Madrid

Your direct reports, if any:
N/A

Key relationships:

In-Market BDMC team
Specialist Marketing Strategy & Content team, Channel and Digital team and Comms team
Colleagues across BDMC EndtoEnd functions in the Service Centers, such as Global Event Management, Creative Services, Proposal Production, Research and Communication

Technical skills, qualifications and experience

Bachelor's degree desirable
Previous marketing and communications experience, ideally gained in the professional services sector
Excellent communication and presentation skills
Strong writing skills and attention to detail with the ability to produce clear and compelling marketing content for the Firm
Highly collaborative and a team player
Fluent written and spoken English
Proven organisation and project management skills
Ability to handle multiple projects and work to deadlines
Enthusiastic and selfmotivated approach
Strong interpersonal skills, and an ability to deal effectively with journalists, Firm leadership, lawyers and marketing/PR colleagues
Experience of dealing with the media and basic tools of media relations (i.e., news releases, talking points, statement preparation, issues management, media coaching, media meet & greets etc)
Good understanding of social media platforms and tools, and familiar with other communications channels and technologies
Ability to work under pressure and to manage multiple tasks in a deadline driven role

Personal qualities:

These personal qualities represent the shared characteristics of high performers across Baker McKenzie, regardless of job level and location.

Know how

Keeps across key developments in all relevant areas and demonstrates the ability to develop substantive authority in relation to the Firm's specialist fields
Demonstrates the ability to identify the real issue, and to anticipate requirements and potential consequences; distils a range of possibilities by thinking in a considered, prudent manner
Able to move through a variety of tasks requiring different approaches, knowledge, and expertise, with agility of mind and capacity