Technology, Media - Barcelona, España - EY

Empresa verificada

Barcelona, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

The Brand, Marketing and Communications (BMC) function plays an important role in helping to achieve EY's ambition to create long-term value as the world's most trusted, distinctive professional services organization.

Through the collective power of BMC, and our other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

Globally BMC comprises over 2,000 professionals, working across the Global Executive and Regions in: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for digital channels, content development, editorial, webcasts, events-staging, strategy, planning and operations.

What you can expect from us - enriching experiences that will last a lifetime

As part of the drive to strengthen cross-border collaboration and better serve EY clients, EY has brought together three existing regions to form a new, enlarged Europe West (EW) Region.

In line with the firm's global strategy, one of the region's key business priorities is to elevate sectors in how it goes to market, ensuring it brings the whole of EY to clients.

In this context, we are building a team of commercial, strategic and experienced marketing individuals - each focused on one of the region's seven priority sectors - to drive distinctive regional sector issue-based and buyer-centric go to market programs to build our brand, help deepen and broaden client relationships and generate demand to drive profitable growth.

The
Technology, Media & Telecommunications
Sector BMC Leader is a key role in the Europe West Integrated Go-to-Market (iGTM) team, reporting to the region iGTM Director.

You will help shape the sector regional go to market strategy, decide where and how marketing can have the most impact to support the sector business objectives, develop client-centric brand to demand programs that bring together the best of EY in a coherent and compelling way and lead the activation of these programs regionally.

You will also be involved in driving cross-sectors programs aimed at the top regional accounts.

In order to do so, you will collaborate with the EW TMT Board, BMC and Market teams across the region as well as with the Global TMT BMC team.

As a member of the regional BMC team, you will contribute to creating a best-in-class BMC function.

Job location:
Preferred location is within our offices Spain, Italy or Portugal.

Your key responsibilities

The TMT Sector BMC Leader is accountable for:

Acting as a trusted advisor to the EW TMT Leader to actively make choices and prioritise BMC resources and budget in alignment with the sector growth strategy
Agreeing with the EW TMT Leader and Board the marketing priorities and related plan to deliver on the sector business objectives and growth ambition
Influencing and shaping the Global TMT BMC programs to ensure they are fit for purpose and relevant to the Europe West region, as a member of the Global TMT BMC extended team
Leading the development and activation of regional clientcentric, issuebased brand to demand Consumer programs that bring together the best of EY to address clients' biggest issues, with a focus on the top regional accounts
Working closely with a few account teams to ensure that the TMT BMC programs are relevant for both them and their clients
Analyzing programs' performance in terms of our brand, buyer & influencer relationships and demand generation
Maintaining uptodate knowledge on BMC issues to drive continuous improvement, innovation and change across the organization

What you can contribute - skills for shaping the future

We're looking for a senior strategic commercial marketer:

with strong business and commercial acumen to understand EY's business, team appropriately with business stakeholders and support the delivery of exceptional client service and GTM programs, preferably with both marketing and BD experience, ideally in Professional services

- with the ability to translate the regional TMT go to market plan into an actionable and measurable marketing plan with key structured marketing programs
- with the ability to influence at all levels of the organisation and with external parties and to navigate complexity and work in a highly matrixed organization
- with the ability to collaborate with different parts of the business and teams at country, EMEIA and global levels
- with strong leadership skills including the ability to proactively coach, develop high performing teams, inspire diverse teams and delegate effectively
- with excellent communication and networking skills - able to effectively manage, influence and build consensus across a broad range of senior stakeholders
- with the ability to execute with an innovative, pragmati