Performance Media Lead - Madrid, España - Betway Group

Betway Group

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those "out-of-the-box thinkers", "Technical masterminds", "Outstanding creatives", or "Mind-boggling number crunchers"? If so, we want to welcome you to the Betway family and celebrate what makes you unique

The Department:

The Country Management department is responsible for optimising development and driving performance to maximize the local market potential of all brands and products.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.

Purpose of the role:

Reporting into the Growth Manager, the Performance Media Lead Spain will be responsible for supporting the performance of the Group's mobile organic and paid media campaigns across mobile & tablet as well as a small number of key online partnerships.

You will be responsible for:

Setting up, executing, and reporting mobile app and online media campaigns both independently and in collaboration with the team.
Managing, motivating, and coaching direct reports.
Managing the delivery of creative assets, insertion orders, campaign artefacts and all relevant campaign documentation in preparation for campaign launch.
Optimisation and monitoring of campaign variables to ensure that performance targets are met and exceeded and manage campaign troubleshooting and billing.
Reporting campaign performance and ROI in line with channel goals and KPIs, on a weekly/monthly basis.
Supporting the rest of the team in media planning & buying as well as ASO and work closely with the group's mobile agencies.
Building and growing the relationship with our existing and new media partners.
Organizing regular QBRs (Quarterly Business Review) with the networks/partners, making sure that there are as insightful as they can be.
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

You will have:

Fluency in Spanish and English, both written and verbal.
Good knowledge about mobile app market or digital media.
A desire to do both strategic planning and daily execution/optimization.
Experience with managing a team.
Experience with running and optimizing successful digital campaigns in a competitive sector.
Relevant professional experience, preferably in bid management, campaign management, or digital operations.
Highly numerate and analytical with ability to discover valuable insights from data sets and take initiative.
Excellent communication skills, including the ability to engage stakeholders and build strong working relationships.
Good understanding of budget and billing/invoicing management.

It would be a bonus if you also had:

Understanding of the sports media landscape.
Direct handson experience with mobile advertising platforms like Apple Search and Google Ads.
Either experience in programmatic space or/and ASO and mobile app install campaigns is a plus.
Experience working across international markets.
Knowledge in adserving and 3rd party tracking vendors like Appsflyer.

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are _
Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation_
Passionate about digital marketing and up to date with the latest trends, tools and opportunities.
A desire to work hard, be accountable and learn.
Exceptional attention to detail.
Highly focused, organised and adaptive.
A positive and proactive approach to problem solving.