Marketing Associate H&n, Ent Iberia - Alcobendas, España - Stryker

Stryker

Empresa verificada

Alcobendas, España

hace 3 días

Publicado por:

Isabel García

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Descripción

Why join Stryker?

Our total rewards package offering includes bonuses, healthcare, insurance benefits as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.

The Job's Mission

Reporting to the Business Unit Manager, the Marketing Associate is responsible for setting up and rolling out the marketing activities for the H&N, ENT and IVS division in Spain.

This individual is responsible for supporting salesforce in the marketing activities of the designated product or grouping of products. He/She will provide customer support and teamwork with regional franchise, particularly through partnership with the sales teams.

If you are passionate about healthcare products and the opportunity to create a name for yourself in the CMF (cranio-maxillofacial) and ENT (Ear and Throat) product marketspace - this is your chance

Find more information about the division's products:

About the Role
Competitive Insights

Knows the market positioning and strengths/weaknesses of key competitors.
Identifies key recipients of marketing intelligence and information

Customer Insights

Understands the primary and secondary customer groups.
Describes the offerings of a product line and their primary features.
Understands the various reasons (variables) of why customers buy the product or service.

Customer Centric Development

Identifies critical customer needs and preferences.
Provides customer feedback to marketing leadership.

Developing the Strategy and Marketing Plan

Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template
Understands the components of the Stryker marketing strategy framework and how they fit into strategy and marketing plans.
Understands the purpose of a marketing plan and the components of the Annual Marketing Plan template. Understands all aspects of the marketing plan template.
Provides metrics and updates back to the larger group on applicable individual segments of the process.

Budgets

Understands basic budget management principles.

Value Prop Targeting & Positioning

Understands role of segmentation in defining a target audience.
Understands the role and importance of positioning.
Understands the role of the positioning statement in connecting Strategic (Marketing and Source of Volume) and Executional plan.
Understands the major components of a target audience description (revealing behaviors, descriptions of the key main and dynamic variables, executional guidance, potential sales objections).

Evidence Generation

Identifies key elements of the Value Proposition that require evidence.

Marketing Objective

Understands stakeholder roles in the context of the product or portfolio.
Understands the difference between a customer acquisition and retention strategy.
Identifies whether a business goal meets SMARTI criteria.

Sales Distribution Channel

Identifies basic sales channels used by the organization.
Cites examples of sales channels for specific products, services or customers.

Sales Training

Supports sales training initiatives and programs throughout the year.
Supports the onlabel use and promotion of all products.

Supply Chain

Understands a PLCM plan.

Pricing

Has a working knowledge of relevant internal and external data sources for pricing.
Understands different approaches to setting price (financial, competitive, and customer value considerations).

Communication Strategy

Understands the various types of communications objectives and channels.
Identifies the various types and formats of communication that are commonly used outside of the organization.

Effectiveness Measurement

Familiar with marketing metrics for the product or portfolio and the department.
Uses appropriate scorecards to track results.
Provides examples of business measurements used in own area.

Customer Satisfaction

Understands and educates sales on customer complaint process.
Tracks existing KPIs and reports back to the organization.
Understands customer satisfaction inputs.
Shares basic customer satisfaction input trends with the salesforce.

Other

Supports presentations to leaders, sales, and customers
Leads the execution of key customer engagements and events that support critical business needs, including ensuring compliance requirements are understood and observed
Intentionally learns while gaining experience.
Builds stable relationships.

Demonstrates ownership and integrity of work.

About You:

Outgoing and persuasive manner and ability to deal with people who hold differing beliefs or values
Confidence and persistence
Patience and selfmotivation
Flexible approach to work in order to adapt to changes
Strong teamwork and networking skills
Positivity and a willingness to roll up the sleeves
Curious and with a strong need to always learn and develop yourself
Valid driving l