Community Manager Commercial Testing - Alcobendas, España - Straumann Group

Straumann Group
Straumann Group
Empresa verificada
Alcobendas, España

hace 2 semanas

Isabel García

Publicado por:

Isabel García

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Descripción

About the job


As a Community Manager, Commercial Testing (f/m/d) your role is to support the company in the creation of an engaged community of users to collect first-hand feedback on commercial, marketing and business topics from our customers.

This is a 12 month contract with no possibility of contract extension.

In this role, your primary responsibilities include but are not limited to:


Define Customer Profile and Recruitment:

  • Utilize existing CRM systems to identify and define customer profiles in collaboration with the stakeholders.
  • Elaborate and implement strategies to recruit and onboard customers into the community.
  • Recruit and maintain a stable community base in the key countries identified.

Community Platform Setup:

  • Define and align the scope of the community in terms of geographical scope, number of customers and intake process.
  • Establish and configure the community platform where interactions and discussions will take place.
  • Collaborate with IT and other relevant teams to ensure a userfriendly and visually appealing platform.
  • Define and align with key stakeholders the KPIs to assess the project's success and define the next steps.

Customer Engagement:

  • Implement engagement strategies to maintain motivation and participation within the community.
  • Monitor community activities, respond to users' queries, and foster positive interactions.
  • Collaboration with Business Units:
  • Connect with business units and commercial teams to understand priorities and ongoing projects.
  • Consult with commercial and product management teams to guide them in identifying the activities aligned with business objectives and priorities.

Content Creation and Surveys:

  • Design and launch surveys, tests, and other interactive content for the community.
  • Generate discussions, threads, and other engaging content to solicit feedback from community members
  • Moderation and Commitment:
  • Moderate discussions, answer questions and ensure a high level of commitment from community members.

Brand Interaction:

  • Ensure a positive interaction between users and the brand.
  • Implement strategies to enhance the brand image within the community
  • Analysis and Reporting:
  • Analyse data collected from community through surveys and other customer interactions, and create reports.
  • Analyse community activities and report insights to the business.
  • Provide regular updates on the performance of community initiatives and recommend improvements to the key stakeholders.

Documentation and Compliance:

  • Manage necessary documentation and ensure compliance with relevant regulations within the community.

Your profile

  • Bachelor's or master's degree in marketing, communication, business administration or an equivalent combination of education and workrelated experience.
  • Proven experience in community management, CRM, or related roles.
  • Excellent communication and interpersonal skills.
  • Familiarity with community platforms and social media.
  • Analytical mindset with the ability to derive insights from data.
  • Experienced with stateoftheart digital surveying tools.
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