Global Marketing Strategy and Content Lead - Barcelona, España - Hewlett Packard

Hewlett Packard

Empresa verificada

Barcelona, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Job Summary Global Marketing Strategy and Content Lead - B2B

As the Global Marketing Strategy and Content Lead for B2B, your role is to create a comprehensive marketing strategy that positions our brand as a leader in AI PCs in the B2B space.

You will oversee the creation of engaging content that resonates with our target audience and drives measurable business results.

You are a leader who thrives on finding opportunities in challenges and can adapt to working with a globally distributed team.

Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships across team members.

Responsibilities

Understand market trends and B2B customers to inform strategy
Drive and implement a global B2B marketing strategy that supports the business objectives, from the upper funnel to the lower funnel, and sales engagement
Work closely with business partners, markets, and gotomarket team
Oversee the measurement and reporting of content performance, using data to optimize future strategies
Lead the definition, writing, and testing of customerfacing value propositions byproduct and ensure consistent execution across the mix

Education & Experience Recommended**- Four years or graduate degree in marketing, communications, business administration, or any other related discipline, commensurate work experience, or demonstrated competence.