Field Marketing Support Iberia - Madrid, España - Nilfisk

Nilfisk

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

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Descripción

For our Sales Company based in Sintra (Lisbon) we are looking for a Field Marketing Support Iberia.

The position will join the Field Marketing Europe team and will report to the Field Marketing Team Leader - Iberia

Main areas of responsibility:

Execute the marketing plan for Iberia, implementing the local marketing activities for Portugal (40% of time allocation) and Spain (60%).
Be the marketing plan owner for Portugal working towards a higher ROMI on all marketing activities always aligned with Field Marketing Team Leader Iberia
Be responsible for execution of indirect marketing plan for Iberia (Spain and Portugal) working with key dealers to build a stronger collaboration, drive growth and increase share of wallet. Including campaigns, product launches, events, digital tools, joint marketing planning etc.
Engage crossfunctionally to plan, manage and execute dealer marketing initiatives and tools driving scale, efficiency, and increased dealer participation.
Develop and manage campaigns on all platforms for both indirect and direct channels in Iberia, such as brand, segment and product campaigns, third party partnerships, accountbased marketing, print media and digital content.
Generate local content including customer case studies, articles etc. to ensure global activities resonate with a local audience whilst capturing local trends to further drive demand to meet Marketing KPI's.
Localise and validate translations of marketing material received from Global Marketing for Iberia.
Coordinate and participate in exhibitions (Portugal). This includes planning from start to finish and ensuring that objectives and goals are met.
Be responsible for the ordering, coordination, and distribution of local marketing inventory eg. brochures, POS, merchandise in Iberia.
Provide support to Iberia organisation on adhoc tasks as needed incl., kick off events, brand guidance on printed materials incl stationery, vehicles etc.
Help build a resultsoriented culture tracking and monitoring KPIs. Support in communicating marketing performance to Iberia commercial functions.

Desired competences

Minimum 3 year + experience as a generalist marketeer.
Experience in a B2B environment in a global organisation
Experience with digital tools
CMS, CRM, Marketing Automation, PowerBi
Fluency in English, Spanish and Portuguese
Strong communication and stakeholder management skills
Commercially minded and driven
Project Management skills with attention to detail
Ability to work to a high standard to meet deadlines.

Position based in Sintra (Lisbon), hybrid.

Let's create a cleaner future together

La limpieza se ha convertido en una colaboradora clave para la salud y la seguridad, provocada por la technología y la innovación.

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