Teaching Madrid Marketing Assistant - British Council

British Council

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Teaching Madrid Marketing Assistant

Date:19 Feb 2024

Location:
Madrid, European Union, ES

Company:
British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK.

We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In we reached 650 million people.

Marketing Assistant, English, cluster or country

Context:

Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences.

We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way.

We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff, and demonstrate our impact.

Our English business unit promotes high-quality English teaching and learning, supporting the UK's English language teaching sector. We provide high-quality English teaching through our network of teaching centres and online and through blended learning.

And we connect English teachers throughout the world with through our trusted networks and access to resources to support their work.

Role Purpose:

To Programme/Project support
Supports the execution of the English marketing strategy and plans for the cluster.

Supports the execution of campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice.

Supports events following the online registrations process and back-office tasks

Follows agreed marketing processes in a consistent manner.

Monitors and reports on agreed English marketing KPIs

Shares results and best practices regionally and on the Marketing Community of Practice.

Coordinates our presence across various digital channels, from country websites to social media and achieves meaningful engagement with our target audiences through online comments, likes, shares and discussions and usage of global websites.

Produces and uploads campaign content for different marketing channels, including website and social media, ensuring they are on brand with no bad links or spelling errors.

Managing self and others

Provides proactive professional support to colleagues to ensure local, regional, and English SBU requirements are compliant with marketing policy, process, and governance.

Works with designers and creative agencies to produce campaign / product collateral following the regional and the global brand guidelines and toolkits.

Supports others with understanding of the local context, opportunities and challenges for marketing functions and teams.

Facilitates successful internal knowledge sharing within the region by sharing case studies and best practice.

Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Business development support

Supports the execution of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the cluster marketing strategy.

Supports our work on audiences and market segmentation working closely with the Marketing Manager.

Communicates within the cluster/country the need for compliance with agreed marketing policies and processes, assisting the Marketing Manager in the production of reports demonstrate this as needed.

Coordinates with the insight's managers following the regional process for insight sharing, research and trends analysis requirements.

Relationship and Stakeholder management

Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business and operational teams.

Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Role specific knowledge and experience

Minimum/essential
Degree or professional qualification in marketing or business

Experience in a marketing assistant position at a national level within a medium or large organisation.

Experience of implementing marketing plans.

Desirable
Relevant external profe