Associate Director, Salesforce Marketing Cloud - Barcelona
Sólo para miembros registrados Barcelona, España
hace 1 mes
* Este rango salarial es una estimación realizada por beBee
Job summary
The Associate Director, Salesforce Marketing Cloud, is responsible for transforming business requirements into IT solution design specifications, leading to meeting customer expectations on Novartis IT ecosystem through Salesforce Marketing Cloud Studio, Marketing Cloud Personalization, and Marketing Cloud Intelligence.Responsibilities
- Collaborate with stakeholders to understand business requirements and develop detailed integration strategies and roadmaps.
- Help scoping of requirements to meet business needs
- Lead the design and architectural setup for project/program in regards to Salesforce Marketing Cloud components including MCI, MCP, MCE, Data cloud etc
- Develop and manage scalable and reusable marketing cloud solutions that align with business goals.
- Ensure that the Marketing Cloud architecture integrates seamlessly with other organizational systems and platforms.
- Oversee the technical setup, configuration, and ongoing management of Marketing Cloud instances.
- Establish best practices in coding, design, and data management within Salesforce Marketing Cloud.
- Conduct technical reviews and audits to ensure platform integrity and performance.
- Design and implement data integrations between Salesforce Marketing Cloud and other business systems such as CRMs, data warehouses, and external API services.
- Leverage Marketing Cloud Intelligence (MCI) to design comprehensive reporting and analytics frameworks that provide insights into campaign performance.
- Guide to develop dashboards and reports that help stakeholders understand customer behaviour, engagement metrics, and ROI.
Descripción del trabajo
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