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Senior Demand Generation Manager B2B - Valencia - Tugesto
hace 1 semana
Descripción
¿Qué harás?
(Responsabilidades clave)Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia.
Si su perfil encaja, presente su candidatura.
Diseñar y ejecutar estrategias multicanal de generación de demanda B2B orientadas a conversión (MQL/SQL).
Gestionar y optimizar campañas de paid advertising en LinkedIn Ads, Google Ads, Meta Ads y retargeting.
Activar y nutrir bases de datos propias (cold outreach, email marketing automation).
Implementar flujos de lead nurturing y scoring avanzado en HubSpot (o herramienta equivalente).
Analizar en profundidad el rendimiento (GA4, dashboards personalizados, attribution models) y optimizar continuamente ROAS, CPL, CAC y tasa de cierre.
Colaborar estrechamente con equipos de Marketing, Ventas y Partnerships para alinear campañas con el ciclo de venta B2B (demo > prueba > cierre).
Experimentar con nuevos canales, formatos y creatividades siempre enfocados en impacto en revenue.¿Qué perfil buscamos?
Must-have (imprescindibles):+5 años de experiencia demostrable en demand generation B2B, preferiblemente en SaaS, HR Tech, Fintech o software empresarial.
Track record probado generando pipelines de leads que cierran (ejemplos cuantificables de MQL > SQL > revenue).
Dominio avanzado de HubSpot (o Marketo/Pardot), Google Ads, LinkedIn Campaign Manager, Meta Ads Manager y GA4.
Perfil altamente analítico:
cómodo/a con datos, A/B testing, funnel optimization y reporting ejecutivo.
Conocimiento profundo del ciclo de venta B2B complejo (ventas consultivas, decisiones múltiples, ciclos de 3-9 meses).
Nice-to-have:Experiencia en sectores regulados (RRHH, laboral, fiscal).
Conocimiento de herramientas complementariasCertificaciones Google Ads / LinkedIn Marketing / HubSpot.
¿Qué te ofrecemos?
Proyecto con tracción real y respaldo de un grupo europeo en plena expansión (presupuesto creciente y autonomía total para proponer y ejecutar).
Rol de alto impacto:
serás el motor de crecimiento del pipeline comercial.
Equipo comprometido, cultura data-driven y orientación a resultados.
Condiciones competitivas (fijo + variable según objetivos) + beneficios (formación, flexibilidad, remote-friendly).
xugodmeEstabilidad y recorrido profesional en un grupo que no para de adquirir e integrar soluciones líderes.
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Senior Demand Generation Manager B2B
Solo para miembros registrados Valencia, Valencian Community
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