Director Global Marketing - Barcelona, España - AstraZeneca

AstraZeneca

Empresa verificada

Barcelona, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

In the BBU, we turn ideas into life changing medicines. Working here means thinking big and working together to make the impossible a reality. We're passionate about the potential of science to address the unmet needs of patients around the world.

We commit to those areas where we believe we can really change the course of medicine and bring big new insights to life.

In our ever-changing environment the importance of finding a blend between innovation and new ways of working while keeping focus on the core principles for impactful interactions with our external customers is more important than ever.

In short, strong commercial capabilities is at the core as this will secure the long-term success for the BBU and for AZ overall.

The Global Commercial Excellence function forms part of GIACE and is the Global BBU function that play a critical role in outlining the capabilities need for future success, secure that these capabilities are developed across the BBU markets/functions, and that owns the assessment of the quality of the execution of these capabilities.

The vision for Global Commercial Excellence is to support our BBU Ambition with a relentless focus on securing pre-launch excellence, future proofing BBU with elevated world class capabilities, and enabling practice change at scale.

Global Insights Analytics and Commercial Excellence Overview

Accountabilities & Team Overview
The vision for Marketing excellence within the BBU is to build; "World class Marketers, equipped to deliver

exceptional customer experiences, which change clinical practice, improve outcomes, and drive growth for our brands" and it is the accountability of the Director for Marketing & Digital Excellence to develop a road with aligned capabilities and roll-out plan to make this vision come live.

The Director of Marketing & Digital Excellence will work in a team of 3 that collaboratively and will have a focus on setting process strategic processes and embedding aligned capabilities both in the broader cross functional teams as well as specific capabilities needed among the BBU marketers.

Develop and deliver Customer Engagement programme through workshops, webinars and learning platforms. with a focus on content optimisation and technology across target priority markets and global
Integrate capabilities into Core Marketing Programmes, Marketer Job Success Profiles and Planning
Develops, designs and delivers world class Digital Excellence soft skills in collaboration with HR
Systemising & Simplifying planning process via the Planning HUB
Minimum of 10 years in Sales and Marketing Pharma roles in country
Degree in Marketing or Life Science
Global experience
Management of P&Ls
Understanding and successful experience of working with global stakeholders
Experience in large pharmaceutical organisation
Proven experience in leading high performing teams
Ability to work across geographies and create learning systems with worldwide compatibility.