Culture Analyst - Madrid, España - Ogilvy Spain

Descripción

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

It is has become imperative for brands to keep up with the speed of culture – and use culture as a shortcut to create connection & relevancy. But 'culture' is an incredibly broad, multi-layered term. To succeed in a culture-first way, brand must understand & navigate the cultural context surrounding us. This is achieved through active tracking and assessment of culture as it plays out in real-time.

We are looking for a Culture Analyst – someone that loves identifying cultural trends & insights (data backed) that can be used as fuel for building potent strategies for our clients and in pitches. The Culture Analyst will typically work with other Strategic Planners from across our global Ogilvy network. This is an entirely new role – one that we are tremendously excited about

Our aim is to build a 'bridge' between Data & Intelligence and our Planning teams – leveraging the tools we have at our disposal (Synthesio, Trends Tracker, Qloo etc.) as well as introducing new analytical skills to create actionable cultural insights that elevate our strategy outputs – and result in richer, more creative & ultimately effective work.

The Culture Analyst will have access to our current data & intelligence stack to uncover valuable cultural insights to fully benefit our strategy teams.

What You'll Do

• Identifying data-validated cuture insights from what consumers are 'saying', 'sharing' and 'searching'
• Methodology design: building the best approaches for tracking culture for different projects
• Active tracking & monitoring insights and trends as it plays out in culture using various data & intelligence tools
• Assessing identified trends & narrowing down into relevant actionable insights
• Developing suitable stimulus for planning teams to action, and potentially working directly with creative to sharpen work
• Always on culture tracking for ongoing projects
• Support new business projects with actionable insights
• Staying on top of relevant research (studies, papers, opinion leaders) in the space
  

What You'll Need Offer

The ideal candidate would have the following background:

• Planning and/or data analytical background
• Experience in uncovering cultural insights & identifying trends
• Strong research skills - understand how to apply qualitative and quantitative learning
• Experience in Social listening, Social data analytics, Digital analytics, or equivalent
• Expert in understanding of social media and established understanding of the wider digital communications landscape
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team
  
• Excellent presentation-building and delivering skills
• Very good level of English (fluent is a +)
• Knowledge of social listening and data capturing tools such as Synthesio, Sprinklr, Unmetric, Profiler, Page Karma, etc is a plus
  

Offer

• Full-time opportunity within a growing and trendsetting advertising agency, hybrid working remotely & from our Spanish office for our Brussels HQ.
• Attractive package and benefits
• Strong flexibility plan
• Continuous trainings
• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.
• We thrive on transparency – Our words and promises produce actions.
• As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.