Marketing Manager, Immunodiagnostics - Madrid, España - DiaSorin

Descripción

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide.

With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.

Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist.

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Why Join Diasorin?


Impactful Work:
When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.


Global Reach & Innovation:
Our work transcends borders.

Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.

Diverse and Inclusive Culture:
We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.


Join Our Team:

If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you.

We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.

Job Scope

Responsible for Marketing of the Immunodiagnostic product portfolio reporting to the Immunodiagnostics Marketing Director EMEA, APAC, & LATAM.

The main objectives of this role will be to prepare and lead the execution of the marketing plan for the assigned portfolio area.

Ensure compliance with the Code of Ethics, the Quality Management System, the Company Policies, and the Corporate Procedures

Key


Responsibilities:

The Marketing Manager will play an important role defining the short and medium-term strategies in order to increase revenues across the assigned Diasorin immunodiagnostics product portfolio.

The individual will need to work closely with local & corporate marketing teams to develop the right marketing programs, lead their execution and ensure strong results.

The position will require excellent product, market & country knowledge to be able to make an impact with the proposed marketing actions/plans.

This position combines marketing know-how and product expertise to define priorities for products in the key countries, helping the local teams to find opportunities for their assigned portfolio to assure clear plans executed in an effective way through Diasorin's commercial organization.

This requires a hands-on approach and 40% time in the field, with a strong focus in Europe.


As such, this Marketing Manager is expected to:

• Understand the customer / country / regional needs and diagnostics market. Support the needs with facts and data. Consolidate and feedback this relevant market needs and analyses, for the assigned products and any newly developed assays.
• Contribute to product launch plan definition and execution.
• Become the point of reference for assigned geographies for product development, to ensure effective contribution to the product in development to fit with the market needs.
• Develop the appropriate programs with the local/country Immunodiagnostic Marketing Managers. Implement the right tools, tactics, and trainings to ensure the commercial organization is ready to drive growth across the assigned portfolio.
• With the Immunodiagnostics Marketing Director, develop, the right materials to be used by the local marketing and sales organizations, lead the implementation of the marketing programs, measure the impact, and ensure the right support and follow up with the different countries and regions.
• Build and maintain effective working relationships with key internal stakeholders and externally develop the appropriate KOL network.
• Actively, support local promotion and participate in business meetings, tradeshows, lead regional scientific conferences or local events.
• Contribute or develop internal product training aimed to support the sales force / distributors with key arguments, solution positioning and battle cards on competition.
• Maintain a 360 view of the marketing activities to assure the right alignment with countries and regions in terms of branding.

Education, Experience, and Qualifications

Masters degree in Biological Science. (Biology, Biotechnology, Molecular Biology)

Very good knowledge of Immunodiagnsotic assays, equipment and data management

Ability to plan, execute and monitor the return on investment of marketing programs and communication campaigns

5 years' experience in a Marketing function with specific focus on infec