Market Manager Retail - Andoain, España - ITW Automotive Aftermarket Europe

Descripción

Company Description

Automotive Aftermarket Europe, one of 80+ business units owned by of ITW, manufactures and supplies specialty and innovative chemicals for the automotive aftermarket.

Automotive Aftermarket Europe manufacture products in Spain and Belgium, and commercialize around the globe serving markets in Europe, Middle East, Russia, Asia and Africa.

Job Description:

***The Market Manager proactively contributes to the growth and profitability of the retail market segment. She/he defines and implements the marketing and commercial strategy and action plans of her/his segment, in line with the strategic orientations of the division.

The market Manager will have to partner with sales manager and key account managers mass retail to support the annual negotiation with ITG, to promote our offering, to gain new listings and to grow the current business.

The position is responsible for executing effective marketing campaigns and communication to the entire mass retail value chain, using traditional & digital technologies, in collaboration with the sales, digital and marketing teams.

She/he is also in charge of the trade marketing action plan, in collaboration with category managers.

The ultimate goal is to "pull the demand" and create value around our brands in the eyes of the end-users, our channel partners and the entire marketplace while also delivering above market sales growth, especially from innovative and differentiated products.

True 'voice of the customer' of his/her market segment, she/he highlights to category managers specific needs of the segment so as to evolve the offer and contribute to innovation.

RESPONSIBILITIES

Push Strategy & Execution

• Trade marketing planning and execution for the 80 customers of the market in coordination with sales manager.
• Support negotiation meetings and prospection in collaboration with sales manager.
• Create and maintain up to date the toolbox for Key Account Managers : Catalogs, sales arguments, POS tools,
• Promotion of the product ranges dedicated to the segment: launch plan, creation of local tools, merchandising strategies, update of local digital contents, advertising, press, regular and specific promotion
• Coordinate local customer events
• Ensure branding strategy is applied locally

Pull Strategy and execution

• Definition of a local plan to pull the demand from the end users of your market.
• Inbound marketing: Building of a local data base of customers and end users to set up strong automation scenarios.
• Develop innovative digital tools and communication means to attract the end users.
• Loyalty program management

Budget management

• Implement and monitor the assigned Marcom plan / budget for the market
• Analyze impact and return of the actions. Maintain metrics for tracking/reporting marketing activities to ensure effectiveness and ROI.

Local Market Intelligence

• Support with the analysis of competitors providing with relevant information from the field to Category Managers.

Qualifications:

• Master's Degree in business administration (sales & marketing) required (or equivalent work experience).
• 5+ years of demonstrated experience in the mass retail market (sales or marketing).
• Fluent in English + French and/or Spanish
• Project management skills
• Excellent communication, both oral and written
• Strong and creative presentation skills.
• Passion and drive to deliver results
• Working knowledge of Microsoft softwares (Word, Excel, PowerPoint, Power BI, Outlook) and web analytics tools (Google Analytics, WebTrends)
• Ability to understand business strategy and its marketing implication.
• Developing social presence and advocating brands effectively.
• Good time management skills; ability to organize and prioritize tasks.
• Adaptable and flexible; responsive and resourceful in a fastpaced.
• Availability to travel if required for the job.

Additional Information

• Contract type/offer: permanent
• Starting date: ASAP
• Onsite based
• Remote work possible (2 days max per week after successful probation period)

ITW is a diverse and inclusive employer and commits to promote the recruitment and integration of people with disabilities.