Madrid As a CRM Specialist Iberia will support the channels assigned in the execution of the CRM initiatives for the Spanish and Portuguese markets.
WHAT WILL YOU DO Plan and execute the activation of customer data to develop the CRM strategy and communication plan with specific focus on email and SMS for Iberia following Global, Cluster and local guidelines. Build weekly performance reports, benchmarks, data analysis and propose action plan to improve all KPI's Plan and execute A/B tests in CRM campaigns to optimize results Develop the Data capture and client's retention plan with special focus on stores Follow up of marketing automation activities and results Coordinate with the WEEU CRM Manager as well as the Marketing Manager the CRM activity Identify business opportunities in CRM area and design and execute an action plan Develop the loyalty program for Spain and Portugal to improve performance Coordinate and participate in transversal projects with other areas/departments Manage the CRM and loyalty budget MORE ABOUT YOU Bachelor's degree or equivalent in Marketing, Digital, Business administration or similar Interest in lifestyle, jewelry, fashion, cosmetics, FMCG, digital 3 years of experience in a similar role Analytical profile with special focus in mastering excel Knowledge of customer data platforms (bloomreach, adobe, salesforce or similar)
Commercial approach Team spirit Did we get your attention? We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact: Ksenia Thompson Talent Acquisition Manager Western Europe #J-18808-Ljbffr
