Digital Experience Optimization Trainee - Madrid, España - Radisson Hotel Group, Madrid Office- Marketing & Digital

Isabel García

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Isabel García

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Descripción

THE JOB:

The Digital Experience Optimization trainee will join the Digital Experience team to support Conversion Rate Optimization activities.

They will be responsible for analyzing customer journeys with data insights and tools to track users, suggest ideas for new business opportunities and AB testing, as well as assisting with the creation of web and app content for target markets.

Please note the successful trainee must be enrolled in a school program to be eligible for the internship.


DURATION: 6 months, starting as soon as possible.


KEY RESPONSIBILITIES:


  • Design A/B tests (Qubit)
  • Review web and app messages, as well as the English texts provided
  • Create personalized content for target markets in web and app via the CMS (SDL Tridion)
  • Analyse the web and app data to look for business opportunities (Adobe Analytics)
  • Analyse user sessions to understand online behaviour (Decibel)
  • Create reports in Excel and PowerPoint to visualize data
  • Communicate data insights to the different stakeholders
  • Analyse feeder markets trends, contextual information, and forecast the demand to create targeted campaigns

A SUCCESSFUL TRAINEE WOULD:

- have
English as their mother tongue
- have a sharp eye for detail, and is accurate and precise in their actions
- has good Excel and PowerPoint skills
- be organized, proactive and a strong team player
- be able to prioritise and work within tight deadlines
- be trustworthy, with a high level of passion and integrity
- be able to work in Europe


COMPANY DESCRIPTION:


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