Content & Channel Manager - Madrid, España - Pfizer

Pfizer

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

ROLE PURPOSE

The Content & Channel Manager (C&C M) - Inflammation and Immunology leads strategy development and execution for omnichannel engagement with our customers.

The C&C M drives operational excellence at a country level and brings customer & marketplace insight into the brand teams to influence and shape local brand strategy.

This role will deliver flawless execution of omnichannel marketing plans for a strong customer experience whilst creating sustainable value and accountability for the local budget.

ORGANIZATIONAL RELATIONSHIPS
The C&C M - Inflammation and Immunology has a strong relationship with all relevant internal stakeholders in country (e.g. sales team, product marketing, medical, omni-channel, digital, Biopharma Ops, finance, legal, etc.)

PRIMARY RESPONSIBILITIES

Promotes the adoption of digital channels of the customer facing colleagues
Collaborates closely with sales management to drive execution of omnichannel strategy and adoption of new tolls and channels
Strategy Execution to Maximize Customer Impact
Delivery of HCP channel and content strategy in line with Above Brand/Business Unit operating plan
To be an integral member of brand marketing and cross functional teams, driving execution of digital, advising and providing input into the development of brand operational plans
Campaign management and performance; using analytics tools to map customer journeys and provide insight to support future roadmap
Expand ePermissions and Pfizer Pro portal registration rates and ensure retention of active customers
Coordinates local and international resources related to new and updated tools, platforms, and digital marketing (DIT, NBA, Pfizer Pro, etc.)
Maintain high compliance standards across multichannel assets in line with Future of Content policy and guidelines and local Code of Practice
Leadership
Develop relationships with key internal stakeholder to improve customer journeys and experiences e.g. sales force, marketing, KAM, omnichannel, medical information
Support brand teams to simplify and navigate digital innovation
Champion Digital Marketing across the business to ensure it is considered and used effectively
Financial Planning
Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning
Measure Impact
Analyze and evaluate the performance of campaigns and channels
Monitor competitors' multichannel activities

QUALIFICATIONS

Fluency in English language
5 years+ of commercial experience
Digital marketing experience is preferred
Must have excellent organizational skills/ ability to manage multiple projects in a fastpaced environment
Strong interpersonal, influence and communications skills
Knowledge of local regulatory policies
Strong project management skills
Track record of working collaboratively with others across functions
Demonstrates business acumen and entrepreneurial spirit

CAPABILITIES

Strategy Execution to Maximize Customer Impact
Action oriented to drive plan implementation
Comprehensive business acumen & marketing experience
Thorough understanding of revenue drivers for the brand in local country
Leadership
Crossfunctional leadership and collaboration
Strong communication and influencing skills
Role modelling, visibility, upholding values, adhering to standards
Demonstrate an omnichannel mindset and a strong change management approach to win hearts and minds and accelerate digital uptake across the BU
Financial Planning
Ability to manage & prioritize resources across customers in line with BU strategy and in dialogue with customer facing functions
Ability to analyze data, interpret and communicate clear, actionable recommendations
Meet Commitments to Patients, Customers & Stakeholders
Broad expertise across local customers /stakeholders
Ability to facilitate stakeholder & customer commitments and act on customer insights
Ability to synthesize & communicate local customer insights for European planning
Create Culture of Innovation and Continuous Improvement
Leads change: ability to adapt to new modes of operating
Innovation leadership
Willingness to take appropriate calculated risks

ADDITIONAL INFORMATION

Work location: Alcobendas, Madrid, Spain
Type of position: Full time, permanent contract
European work permit necessary
NO Relocation package available

LI-PFE

Purpose

Breakthroughs that change patients' lives...

At Pfizer we are a patient centric company, guided by our four values:
courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate d