Retail Manager - Madrid, España - LVMH Fragrance Brands

LVMH Fragrance Brands

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

Position:

Within the Travel Retail Europe management team of LVMH Fragrance Brands (Parfums Givenchy & Kenzo), the Retail Manager is responsible for:

Developing sell-out and improving market share in collaboration with the Area Manager
Ensuring that the Brands' image is in line with all guidelines
Managing the Beauty Consultants' team (BCs) on a daily basis

The main responsibilities and missions of the Retail Manager are as follows:1° / Develop the Retail market share of LVMH Fragrance Brands:

Define and support the sales targets for each POS on a yearly/monthly/weekly basis
Visit the points of sales of the area on a regular basis (at least 60% of the work time)
Ensure adapted stock levels by working hand in hand with Shop Managers and the Area Manager
Develop a close working relationship with Shop Managers (sharing key business data, negotiating local opportunities, defining targets, presenting the brands' strategy, etc.)
Suggest points of improvement and identify opportunities for sellout development
Complete and send activity reports to management including, but non exhaustive, sales, shop visits, visual merchandising, trade, competition reports.

2° / Manage the sales force:

Oversee the recruitment, evaluation and development of the LVMH Fragrance Brands BCs
Ensure promoters' coverage on key events/period with trained and dedicated promoter teams
Motivate retailers' generic sales teams (presentation of new products, sharing of key figures & performances, motivation for objectives to reach, etc.)

3° / Train, lead and coach the sales force:

Train and coach BCs from LVMH Fragrance Brands in brand sales techniques, product novelties and catalog
Make sure the BCs from LVMH Fragrance Brands follow the brand's guidelines (grooming, selling signature, role as ambassadors at the point of sales)
Train the promoters before a key event/period
Train the generic teams on novelties

4° / Set-up Brand events:

Work with the Area Manager & the Category Manager to define the events' quantitative and qualitative objectives
Handle the setup of POS events, following the Operational Marketing guidelines
Help to define an optimal event schedule considering local and cultural events
Send event reports and results to management (quantitative report, qualitative information & key learnings)

5° / Ensure the implementation of the Brands merchandising policy:

Set-up merchandising planograms defined by the Operational Marketing and adapt them if necessary, to the sales space, according to passenger profile, assortment and sales
Optimize the POS advertising material, visuals, testers per POS according to visual merchandising guidelines
Update the merchandising database and photo library

Profile:

Master's degree (such as from a business school) or equivalent.

Experience in Travel Retail would be a consequent advantage.

Fluent English and Spanish mandatory. Portuguese and any additional language would be a plus.

Personal skills / key LVMH skills identified for the position

Customeroriented
Action and resultoriented
Analytical skills
Enjoy challenges
Ability to motivate & federate teams
Rigor & Organization
Proactivity
Autonomy
Search for excellence: quality and effectiveness

Additional information:

Position based in Madrid

- starting date: september/october 23

- availibility to travel (at least 60% of the work time)

Experience in Travel Retail would be a consequent advantage.
Fluent English and Spanish mandatory. Portuguese and any additional language would be a plus.

Recruitment steps: