CRM & Client Data Manager - Madrid, España - Cartier

Cartier
Cartier
Empresa verificada
Madrid, España

hace 4 semanas

Isabel García

Publicado por:

Isabel García

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Descripción

Reference Code: 99362
CRM & Client Data Manager:

  • Madrid, MD, ES
  • PermanentThe story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison's heritage by pushing the boundaries of creativity.
CRM & Client Data Manager


As CRM & Client Data Manager for Cartier Iberia you will be leading the local efforts to increase and diffuse Client Knowledge and to build and execute a multi-channel CRM/Data strategy that maximises engagement and sales.


CRM Strategy & Performance

  • Leverage segmentation, client data and knowledge to identify the priorities and opportunities for growth and define the CRM strategy for Cartier Iberia in alignment with the overall Market and Global strategy.
  • Analyse campaign performance and use data and insights to identify opportunities on conversion.
  • Develop and execute ad hoc local CRM campaigns, liaising with appropriate crossfunctional teams.
  • Partner with the Regional teams for alignment and execution of CRM campaigns.

Client Data & Knowledge

  • Be the referent of Client Data and Knowledge for all business areas across the market.
  • Master existing data repository and identify new data to refine client knowledge and better tailored actions.
  • Perform adhoc analysis for specific business questions or deepen understanding of trends. (Looker expert)
  • Leverage HQ studies and resources (e.g. predictive tools) as well existing Looker reports.

Data capture & quality

  • Partner with all touchpoints to continuously improve data capture.
  • Identify new data capture opportunities leveraging online and offline touchpoints and tools.
  • Be the ambassador of data capture tools and support boutiques adoption.
  • Ensure strong level of data hygiene and report any data issue to key stakeholders.

Clienteling

  • Be advocate for Clienteling across Iberia network and be the owner of our Clienteling app.
  • Train sales team members for proficiency on the tool and to improve level of comfort on Clienteling.
  • Provide ongoing support to boutiques teams with enquiries and technical support.
  • Evaluate enhancement opportunities and advocate these to the Central/Regional teams.
  • Performance monitoring, through different Clienteling KPIs for boutiques and ensure a recurring monitoring to drive accountability and achieve goals among teams.

Qualifications

  • 5+ years of relevant experience in CRM & DATA.
  • Passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multichannel lifecycle journeys. Experience with Salesforce Marketing Cloud and Service Cloud.
  • Strong data insights and problemsolving skills: complex analysis, analytics frameworks, translating results into actionable recommendations. Able to join technical understanding with business needs.
  • Experience with Data visualization tool: Looker preferred.
  • Strong communication skills and thrive working crossfunctionally, ability to engage with colleagues at all levels of seniority.
  • Highly organised, structured, enthusiastic, positive and pragmatic attitude. Clientcentric and growth mindset. Comfortable with project management approach.
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