- Responsible for the launch and ongoing development and management of Ibiza Resort brand.
- Ensure all marketing activities are carried out honestly, ethically and culturally appropriate.
- Develop insight from customer base use of services and from feedback to formulate into new service development, to improve marketing communication and to improve profitability.
- Develop and manage a productive relationship with ownership, resort department heads, team leaders and team members and the corporate office team.
- Attend and participate in meetings with owners, department heads and own team.
- Responsible for the set up and operations of the marketing & PR department of the resort to ensure goals and objectives are achieved.
- Develop and manage the marketing operating budgets.
- Plan and oversee advertising and promotion activities including print, online, social media and direct mail.
- Develop and recommend resort's positioning and pricing strategy.
- Ensure effective control of marketing results and take corrective actions to guarantee that the achievement of marketing objectives falls within designated budgets.
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
- Monitor competitor resorts, sales and marketing activities.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Manage agency relationships to achieve business goals.
- Build and execute strategies to attract potential clients and to retain their loyalty, including managing performance of the sales & marketing programs.
- Guide preparation of marketing activity reports and present to executive team.
- Establish and maintain a consistent brand image throughout all services, promotional materials, and events.
- Build an effective Marketing team by proactively participating in their selection, training, and development.
- Promote a friendly and collaborative work environment that includes open communication, empowerment, teamwork, participation, creativity, trust, respect, professionalism, and fun.
- Assign responsibilities to team members, provide them with the right environment and support to take ownership. ¿A quién buscamos (H/M/D)?
- Degree in marketing, business administration (preferred) or equivalent
- Proven experience in marketing, ideally in Spain and in a Wellness Resort or Retreat and in the luxury segment.
- Previous experience launching a new brand, preferably in the hospitality or health industries
- Proficiency in social media, digital campaign management, web analytic and web trends
- Fluent in English and Spanish
- Positive, friendly and approachable, flexible and adaptable to change, reliable and trustworthy, empathetic, strong work ethics and integrity.
- Live a sustainable and wellness lifestyle by example and action.
- Walk the talk, model the desired be
- Hands on person. ¿Cuáles son tus beneficios?
- Be part of the Pre Opening team for a unique project in the Island.
- Healthy lifestyle for the Team (Healthy food in the cantine, Healthy activities created for the Team,etc. )
- House allowance.
- Joing date after September
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Head of Marketing - Ibiza, España - Michael Page
Descripción
¿Dónde vas a trabajar?
New opening wellness resort in Ibiza; which focus on Wellness, sustainability and the local community.
¿Qué harás en tu nuevo puesto?