- You will recommend the best online actions to drive revenue and improve ROAS.
- Will be involved in the whole process of online ad campaigns: planning, optimization and reporting, including the analysis of the website and the different promotions.
- Will have a smooth communication with the client in order to provide feedback on their campaigns, such as conversion rates and online sales.
- Will define the marketing strategy with focus on SEM and Social Ads but also affiliates, display, etc.
- Will track and evaluate KPIs for all those marketing channels.
- Will perform different analysis and researches in order to forecast and estimate the profitability of campaigns.
- Will propose new and profitable solutions for the new client campaigns with focus on performance
- You will recommend the best online actions to drive revenue and improve ROAS.
- Will be involved in the whole process of online ad campaigns: planning, optimization and reporting, including the analysis of the website and the different promotions.
- Will have a smooth communication with the client in order to provide feedback on their campaigns, such as conversion rates and online sales.
- Will define the marketing strategy with focus on SEM and Social Ads but also affiliates, display, etc.
- Will track and evaluate KPIs for all those marketing channels.
- Will perform different analysis and researches in order to forecast and estimate the profitability of campaigns.
- Will propose new and profitable solutions for the new client campaigns with focus on performance
- Bachelor's Degree related with Advertising, Marketing, Economics, Media Science or Marketing related training.
- Professional experience within the marketing industry and a media agency environment.
- Excellent English skills in both written and verbal communication will be assessed in an interview by the Talent Team.
- Comprehensive understanding through a broad mix of online media in a business context.
- Ability to reduce costs and measure the success of performance strategies.
- Exceptional analytical skills, demonstrating fluidity in the acquisition of metrics.
- Experience in media planning, being able to evaluate and organize large campaigns with different online channels.
- Technical knowledge and understanding, especially in performance pricing models (CPA, CPL, CPI, ...).
- Be skilled in summarizing and communicating complex information, in order to facilitate better communication between departments.
- Be able to learn quickly and propose fast and easy solutions for new campaigns.
- Leadership and people management skills
Performance Senior Manager - Madrid, España - Publicis Groupe
Descripción
Job Description About the role:
We are looking for someone to lead a team of digital specialists and the performance strategy of a major client.
We need someone highly focused on client service and who masters all digital disciplines involved (mainly search and social but also display/programmatic and affiliation).
He or she will be responsible for a team of performance specialists, so management and interpersonal skills are also required.
The candidate must be ready to work in a highly dynamic and demanding environment, and should be comfortable with tight deadlines and working under pressure.
How you'd spend your day:
QualificationsWhat we're looking for:
We are looking for someone to lead a team of digital specialists and the performance strategy of a major client.
We need someone highly focused on client service and who masters all digital disciplines involved (mainly search and social but also display/programmatic and affiliation).
He or she will be responsible for a team of performance specialists, so management and interpersonal skills are also required.
The candidate must be ready to work in a highly dynamic and demanding environment, and should be comfortable with tight deadlines and working under pressure.
How you'd spend your day:
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