Ev/cd - Expert B2B Digital Marketing / E-commerce - Madrid, España - BASF Digital Solutions S.L.

BASF Digital Solutions S.L.

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

beBee Recruiter

Descripción

ABOUT US:

From chemicals that help surfers stick to their boards to plastic additives that help with mechanical recycling of waste; from brake fluids to coolants for batteries in electric vehicles: our performance chemicals make a difference in everyday life.

Our industrial B2B businesses typically lead their markets and serve customers around the world from chemicals, plastics, consumer goods, natural resources, or automotive industries.

Join us on our journey to develop those businesses in the digital age

JOIN THE TEAM:

Be part of our team and drive digital marketing and e-commerce for 10 strong industrial B2B businesses.

RESPONSIBILITIES:

Together with our business units, you develop and implement B2B digital marketing and ecommerce strategies that drive brand awareness, lead generation, revenue growth, and efficiency.
You enable marketing managers to use digital technology for their businesses by defining targets and actions together. You provide handson support to establish the use of digital technology as a normal practice.
You disseminate knowhow on planning and implementing digital marketing and ecommerce into the organization.
You work with our team of web developers to understand and optimize current (online/offline/hybrid) customer journeys.
You analyze data to optimize customer journeys and campaigns.
You continuously experiment with stateofthe art approaches and bring new knowhow to the organization.
You ideate and experiment how our business models can develop to comprise digital elements of revenue generation.
You lead the digital marketing community in our division and are an active participant.

QUALIFICATIONS:

Degree in business, business technology or relevant apprenticeship and relevant work experience.
Good understanding of global marketing strategies, ideally in B2B.
At least 3 years handson work experience in online marketing / ecommerce or with building new digital business.
Deep understanding of stateofthe art online marketing methodology, typical global market leading tools, and KPI.
Expert knowlege of marketing automation tools (ideally Salesforce Marketing Cloud) and advertisement toolsets (Google Ads, LinkedIn).
Experience with global B2B marketing strategies.
Strong communication skills in English and handson pioneer mindset.
Comfortable with building new things in an agile, iterative manner and monitoring business impact to adapt.

BENEFITS:

A secure work environment because your health, safety and wellbeing is always our top priority.
Flexible work schedule and Homeoffice options, so that you can balance your working life and private life.
Learning and development opportunities
23 holiday days per year
Another 5 days (readjustment days) and 2 more (cultural days)
A collaborative, trustful and innovative work environment
Being part of an international team and work in global projects
Relocation assistance to Madrid provided

At BASF, the chemistry is right
:

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you.

Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.