- Strategic Planning: Develop comprehensive marketing strategies aligned with the brand's objectives, target audience, and market trends.
- Campaign Development: Conceptualize and execute engaging marketing campaigns across various channels, including social media, email, influencer partnerships, and events.
- Brand Positioning: Collaborate with the creative team to ensure consistent brand messaging and positioning that resonates with our niche audience.
- Market Research: Stay abreast of industry trends, consumer behavior, and competitor activities to identify new opportunities and optimize marketing efforts.
- Audience Engagement: Cultivate a strong connection with our target audience by understanding their preferences, values, and aspirations, and tailoring marketing initiatives accordingly.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns, leveraging data insights to refine strategies and maximize ROI.
- Collaboration: Work closely with cross-functional teams, including product development, sales, and operations, to align marketing efforts with overall business objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
- Proven experience in marketing strategy development and execution, preferably within the fashion industry.
- Deep understanding of the Gen Z consumer behavior and trends, with a track record of effectively reaching and engaging this demographic.
- Strong creative and analytical skills, with the ability to translate insights into actionable marketing strategies.
- Excellent communication and interpersonal abilities, with a knack for storytelling and building authentic connections with audiences.
- Proficiency in leveraging digital marketing platforms, social media channels, and analytics tools.
- Strategic thinker with a results-driven mindset and a passion for innovation.Why Join Us:
- Opportunity to shape the marketing strategy of a leading fashion brand targeting Gen Z women.
- Collaborative and inclusive work environment that values creativity, diversity, and continuous learning.
- Room for growth and professional development within a dynamic and fast-paced industry. If you are a strategic thinker with a passion for marketing and a keen understanding of Gen Z culture, we'd love to hear from you Salary:
- Salary is negotiable and based to your previous rates and our current possibilities.
Fashion Marketing Strategist - Barcelona, España - Favorite Child Collective
Descripción
Job Title: Fashion Marketing Strategist
Location: Barcelona
Company: Favorite Child Collective
About Us:
Favorite Child Collective is an up and coming brand that caters to the young gen-z female market. We are seeking a creative and results-driven Fashion Marketing Strategist to lead our marketing efforts and create a long term strategy plan.
Position Overview: We are seeking a dynamic and innovative Marketing Strategist to join our team at Favorite Child Collective. As a Marketing Strategist, you will be responsible for developing and executing creative marketing campaigns targeted towards the Gen Z crowd. You will play a pivotal role in shaping our brand's identity, engaging with our target audience, and driving growth through strategic initiatives.
Key Responsibilities: