Marketing modeling - Barcelona, Catalonia
hace 1 semana

Job summary
We are seeking a highly skilled Marketing Modeling & Analytics Lead to build and lead the marketing analytics function across various channels.Responsibilities
- Designing and executing Uplift Testing (e.g: Geo-experiments)
- Developing Marketing Mix Models (MMM)
- Leveraging Machine Learning to optimize budget allocation and customer lifetime value (CLTV)
Descripción del trabajo
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