Marketing Executive - Madrid, España - Marriott International, Inc

Marriott International, Inc
Marriott International, Inc
Empresa verificada
Madrid, España

hace 2 semanas

Isabel García

Publicado por:

Isabel García

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Descripción

Job Number


Job Category Sales & Marketing


Location The Madrid EDITION, Plaza de Celenque 2, Madrid, Madrid, Spain VIEW ON MAP


Schedule Full-Time


Located Remotely? N


Relocation? N


Position Type Non-Management

***Supports the Marketing Manager with all main marketing tasks and has a specific role leading the day-to-day activities for the Hotel and Outlets communication & social media channels, always supervised by the Marketing Manager. Establish long-range objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the restaurants & bars by integrating outlet specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel's overall business.

Safety and Security

  • Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor.
  • Policies and Procedures
  • Follow company and department policies and procedures.
  • Protect the privacy and security of guests and coworkers.
  • Maintain confidentiality of proprietary materials and information where applicable.
  • Ensure uniform, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
  • Perform other reasonable job duties as requested by Supervisor
Policies and Procedures / Políticas y procedimientos

  • Protect the privacy and security of guests and coworkers.
  • Follow company and department policies and procedures.
  • Ensure uniform and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
  • Maintain confidentiality of proprietary materials and information.
  • Perform other reasonable job duties as requested by Supervisor
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DIGITAL PLATFORMS

  • Manage daytoday activities of select social media channels.
  • Research and image sourcing of Social Media creative content.
  • Provide daytoday support on select social media channels.
  • Help distribute content across social platforms, content calendar, content library, adding new content of events etc.
  • Optimize tags across multiple distribution outlets. Linking content to ongoing local, national and global events; both within the hotels, restaurants and bars industry but also all lifestyle related occurrences.
  • Monitor community feedback in realtime and assist with fan engagement.
  • Manage active and engaged communities around a defined topic or topics by managing longlead editorial calendars, monitoring online conversations.
  • Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
  • Assist with content seeding efforts, including narrative, copywriting and storytelling always following brand voice.
  • Establish a positive online presence for the Hotel by integrating propertyspecific and brand messaging in a compelling and valuable way for participants.
  • Provide daytoday analysis of data from listening and CMS tools.
  • Create and manage reporting, profile moderation, outreach activities, etc.
  • Develop relationships with clients and working closely with them to learn their business and communication needs.
  • Interact with corporate ecommerce, strategic alliances and other corporate departments to verify leadership of the Hotel in any emarketing opportunities.
  • Research Social Media opportunities for all market segments: business transient, leisure, group catering, food, and beverage.
  • Assist with development and pullthrough of Social Media brand strategy and overarching reports.
  • Keep apprised of all relevant client, industry and market developments.
  • Uncover solicitation opportunities for managers in each market.
  • Serve as a resource for the sales team regarding distribution issues, questions, or new programs.
  • Observe, receive, and otherwise obtain information from all relevant sources.
  • Establish longrange objectives and specify the strategies and actions to achieve them.
  • Analyze information and evaluate results to choose the best solution and solve problems.
  • Produce a monthly Social Media report and present this at the regular PR meeting.
  • Verify marketing communications support regional, market, and Hotel business objectives and goals.
  • Support execution and fulfillment of projects as outlined on marketing and communications plans.
  • Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
  • Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
  • Verify marketing information provided to the property is accurate, complete, timely, an
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