Brand Manager Iberia - Madrid, España - Catenon
Descripción
FUNCTIONS:
Reporting to the Marketing Manager, your responsibilities will be:
- Lead, plan and execute the Marketing plan for Iberia, in coordination with the Trade Marketing and Sales departments.
- Coordinate with the Communication department for joint actions in e commerce, googles ads, social media, events, partnerships, etc.
- Design, plan and execute ad hoc activations for the sales channels, working closely with the On and Off Trade teams.
- Analyze competitors and consumers, as well as market trends through the different data and information sources.
- Define and execute the marketing activation's calendar as well as all brand related events of their brands for Iberia.
- Design, development and implementation of on and off line campaigns to gain brand visibility.
- Follow up of the marketing campaigns and activations, analyzing their impact and ensuring efficiencies.
- Coordination with partners and agencies.
- Develop presentations for the brand and marketing plans, aligned with the different areas within the company.
We require:
- University Degree
- Proficient in English 35 years experience in similar position as Brand Manager/ Brand Activation in FMCG (Beverages will be a plus).
- Problem solving and decision maker.
- Versatile and able to adapt to everchanging environment.
- Proactivity
- Strong sensibility towards climate change.
- International experience, with special focus in Portuguese market.
- Organization and planning skills.
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