Brand Lead - Madrid, Madrid provincia
hace 3 semanas
Media Experience best practices
- Embody the Mx excellence
- Champion Havas unique approach to 'media planning +' in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
- Work closely with data and strategy communities as well as client leadership and specialists' teams
- Create optimal Mx, defined as Connection x Context x Content
- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Create guidelines for Media Experiences that meet brand standards.
Ensure quality control on plan recommendation against Mx delivery<+ Previous Experience & Industry BackgroundThe role requires at least 8 years of professional experience in strategic planning.
+ Qualifications & LanguagesBachelor's or Master's degree in Business Marketing or Advertising
Descripción del trabajo
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- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
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