Manager Paid Media Marketing - Zaragoza, España - Pharmalex

Pharmalex

Empresa verificada

Zaragoza, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

We are growing, grow with us
Are you looking for a dynamic company with daily new challenges and opportunities?
Then, Pharmalex is your career opportunity.

Pharmalex is one of the leading service companies for the Pharmaceutical Industry globally and is specialized in all aspects of drugs and medical devices approval, of the market development and any action of effective product maintenance.

Manager Paid Media Marketing

Location:
Portugal, Spain, Bulgaria or Georgia.

Job purpose:

The Paid Media Marketing Manager is responsible for planning, organizing, executing and reporting global paid ads strategy that is aimed at generating new prospects and advance existing opportunities for the commercial team.
The Paid Media Marketing Manager leads and builds marketing plans consisting of multitouch, multidimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements.
The Paid Media Marketing Manager supports the ABM strategy in the successful execution of targeted marketing campaigns

Your Job

Governance of Google Ads and LinkedIn ads and Facebook ads
Together with other senior marketing leaders, you develop paid marketing strategies (e.g. Paid Social, Google Ads, Display, etc.) that are tailored to each specific client
Allocate budgets and analyze and recommend modifications to ad spends
Own and monitor data flows and integrations with CRM
Consistently monitor and optimize ad campaigns based on datadriven insights
Work very closely with our design and content teams to craft performance marketing ads
Local Support for local campaigns
Governance of SEO strategy
Keywords definition
SEO Auditing
SEO Optimization
SEO content strategy
Paid campaigns and SEO reporting and ROI analysis
Stay abreast of the latest changes in the world of performance marketing

Your Profile

Minimum of 57 year's experience in a B2B marketing role
Bachelor's degree in Marketing, Business, or comparable education/experience.
Proven track record executing innovative and multipart event and demand generation programs.
Knowledge and prior usage of tools like LinkedIn Ad Manager, Google AdWords, Facebook Ads Manager
Exposure to data visualization and reporting tools, such as Excel, Google Analytics, Tableau, etc. is a plus
Attention to detail and discipline to follow established policies and processes.
Experience with targeting, segmentation and list acquisition to build prospect lists for demand lead campaigns.
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth is a plus
Strong proficiency in written and spoken English

We offer

Diversity and international team
Flat, informal hierarchy and quick decisionmaking processes
Open and appreciative corporate culture
Flexible working hours based on trust
Possibility to work reduced number of hours
Continuous development opportunities through knowledge and experience as well as training
Challenging job

Agencies only by prior agreement for the specific job opportunity.