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head of sales - Madrid - STATION F
Descripción
About AB Tasty
Lea el resumen de esta oportunidad para comprender qué habilidades, incluidas las habilidades interpersonales relevantes y el dominio de paquetes de software, se requieren.
AB Tasty is a global leader in AI-powered experience optimization solutions, enabling brands to personalize, experiment, recommend, and search to deliver exceptional experiences across their websites and apps.
Our integrated platform offers web and API-based solutions that help companies align their digital, e-commerce, and product teams, maximizing digital impact to create seamless and engaging experiences for their customers.
Since our founding in 2009, AB Tasty has established itself as a key player in the industry, with offices across North America, Europe, and Asia Pacific (Australia and Singapore).
Leading brands such as Kering, McDonald's, L'Oréal, Disneyland Paris, and LVMH use AB Tasty's platform to achieve their revenue goals by maximizing the impact of their digital initiatives.
We are committed to continuous innovation and exploring cutting-edge technologies to ensure we provide state-of-the-art solutions. Every project is an opportunity to push boundaries and make a real impact on user satisfaction.
Role Overview
As Head of Sales for Spain & Italy, you will own regional new business and expansion performance across two strategic markets.
You'll lead a combined team of direct and dotted-line reports, including Account Executives (AEs) and Key Account Managers (KAMs), in close partnership with Marketing, Pre-Sales, Customer Success, Partners, and RevOps.
You'll report to our Co-CEO and play a visible role in shaping regional go-to-market strategy, building pipeline, closing strategic deals through your team, and driving operational excellence.
ResponsibilitiesOwn the regional revenue plan and deliver on the business objective: scale ARR across Spain and Italy
Build, lead, and coach a high-performing team structured around Account Executives (AEs) and Key Account Managers (KAMs); manage 6 direct reports and ~15 total reports including dotted-line team members
Define and execute the regional GTM strategy (Spain + Italy): segmentation, territory plans, partner motion, and enterprise focus-aligned with AB Tasty's platform
Drive consistent pipeline generation:
enable a rigorous outbound culture, partner with Marketing and Partners, and enforce qualification frameworks (e.g., MEDDIC, SPICED, Challenger) for forecast accuracy and speed-to-revenue
Lead complex enterprise pursuits:
orchestrate exec alignment, solution engineering, legal, security, and procurement to accelerate cycles, while ensuring your team "owns the deal" end to end
Coach to excellence:
implement deal reviews, call coaching (Gong), territory reviews, and career development plans; hire, onboard, and ramp talent to productivity targets
Establish strong operating cadence:
weekly forecasts, pipeline health reviews, win/loss analysis, and KPI dashboards to drive predictability and accountability
Partner with Customer Success and KAMs to expand strategic accounts: upsell/cross-sell across AB Tasty's portfolio
Develop the regional partner ecosystem to amplify reach, co-sell, and influence pipeline and ARR
Be the voice of the customer regionally: channel market feedback to Product, Marketing, and Leadership to refine positioning, pricing, and roadmap for Spain and Italy
Model AB Tasty culture and values; foster a resilient, performance-driven, and collaborative team environment across markets
What You'll Bring
Proven success as a Sales Director (or equivalent) leading enterprise SaaS sales teams; MarTech experience is a must-have
Track record of scaling revenue and teams across multi-country regions; comfortable with dotted-line leadership and matrixed collaboration
Demonstrated ability to hire, coach, and retain top talent; you love managing and enabling others to win
Mastery of enterprise sales methodologies (MEDDIC, SPICED, Challenger) and operational rigor in Salesforce and Gong; strong forecasting discipline
Executive presence and stakeholder management with C-levels; able to report to and collaborate closely with the CEO
Languages:
Fluent Spanish and Italian required; strong English preferred
Ability to travel across Spain and Italy
Behavioral strengths:
self-driven, resilient, hands-on professional with high standards and a builder's mindset
If you don't meet 100% of these qualifications, tell us why you'd still be a great fit for this role in your application
Why You'll Love It Here
Make a real impact:
directly influence our success and be a player in the company's growth
Ownership & autonomy:
we believe in trust - no micromanagement, just the freedom to excel and take charge of your own journey
International culture:
collaborate with a diverse, global team across 8 countries
Accelerate your career:
vast opportunities for professional development, education, and upward mobility
Flexible work:
up to 3 remote days per week
AB Tasty is an equal opportunity employer and we value diversity.
xugodme We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Additional InformationContract Type:
Full-Time
Location:
Madrid
Possible partial remote
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