Community Engagement Manager - Barcelona, España - IESE Business School-Barcelona

Descripción

IESE Business School is committed to the development of leaders who aim to have a deep, positive and lasting impact on people, firms and society through professional excellence, integrity and spirit of service. IESE attracts and develops talented professionals to run its diverse programs. IESE's people live the school's mission on a day-to-day basis, maintaining the institution as one of the top business schools in the world. IESE focuses on principles in the workplace that help cultivate an atmosphere of professionalism, integrity, service and respect and believes that organizations are communities of people.

IESE's Learning Innovation Unit (LIU)

• LIU's mission is to support IESE in providing innovative world-class business education globally. We work across contexts (online, blended, face-to-face, hybrid), modes (synchronous and asynchronous), and program types (degree and non-degree).
• Constantly watching new learning trends and technologies and guided by how the future of learning could look like, LIU offers advisory and development services based on its knowledge and expertise.
• LIU spearheads innovation efforts together with faculty members, staff, customers, and partners with the main ambition of having the maximum impact on participants and organizations.
• We aim to (co-)create a sophisticated and comprehensive portfolio of academically rigorous and impactful learning solutions (methods, tools, approaches, infrastructure, materials, etc.) that will benefit IESE's global participants and stakeholders.

The Lifelong Learning Initiative (IESE 3L or I3L)

The 3L Initiative which is part of the Strategic Roadmap 23-25 sits under the roof of the Learning Innovation Unit.

• The initiative's primary role is it to build new capabilities to prepare for and address important changes in the executive education field, e.g. the shorter half-life of skills, longer lived lives, post-pandemic behavioral changes in hybrid work and learning, emerging incumbents offering novel value propositions and delivery models.
• In order to deliver on this promise the team around the 3L initiative is working to ideate new concepts, test prototypes with existing and new target groups and build important capabilities within the team and throughout the organization.
• The undertaking is proud to count a strategic mandate with direct supervision of the I3L steering committee comprised of executive committee members, key faculty and key staff members, supporting the initiative with financial and organizational elements.

3L Community Engagement Manager

As an 3L community engagement manager, you will be instrumental in creating and sustaining vibrant learning communities both online and offline. This role involves developing a knowledge network that connects learners with industry and (academic) experts to foster valuable interactions and insights. You'll craft personalized, engaging content and communications, tailored to individual user preferences and designed to facilitate knowledge sharing and professional growth. Leveraging emerging technologies, particularly AI, you will enhance efficiency and stay ahead of digital trends, while continuously evaluating and improving the performance of content and network engagement to align with lifelong learning objectives together with the product manager.

Key Responsibilities:

• Network Building : Cultivate online and offline learning communities, leveraging engaging content that stimulates active participation and fosters a vibrant educational ecosystem. Facilitate highly relevant and valuable connections among learners, industry experts, and academic professionals.
• Content Creation: Develop compelling and accessible network & community contents that resonates with an executive audience in line with individual interests and needs. Furthermore, creating opportunities for knowledge exchange, collaboration, and the co-creation of content, thereby enhancing the learning experience, and fostering professional growth.
• Content Curation : Source a diverse mix of contents from internal and external sources (newspapers, newsletters, company announcements, and others) to increase user engagement and stickiness and build curation principles and mechanisms that comply with lifelong learning principles (personalization mostly).
• Copywriting: Craft copy, personalized notifications, and email texts, focusing on individual user preferences to create relevant and engaging communications.
• Technological Proficiency : Apply emerging technologies, including AI, to increase output efficiency and actively scout for new trends, technologies and relevant use cases.

Requirements

• Professional Experience: 5 years working as community manager, engagement manager, content manager or directly related fields and similar tasks and responsibilities.
• Educational Background : A degree in Communications, Journalism, Philology,Marketing, or a related field is preferred. Advanced degrees may be advantageous.
• Community Engagement Skills : Ability to build and maintain active learning communities, both virtual and physical, with a knack for fostering participation and dialogue, preferably in an executive education or corporate university environment.
• Industry Knowledge : Familiarity with the executive education sector and the ability to connect with an executive audience. Understanding of the principles of personalization.
• Writing Expertise : Exceptional writing skills, copywriting, and crafting user-centric communications, with experience in creating personalized notifications and emailers that drive user engagement. Experience in UX writing is a plus.
• Content Development and Curation : Experience in creating compelling content that appeals to an executive audience, and the ability to curate a diverse mix of educational materials that align with personalized learning principles and drive engagement and community stickiness.
• Technological Savvy : Proficiency with current technologies, especially AI, and the aptitude to scout for and apply new trends and tools to increase efficiency.
• Collaborative Spirit : Experience working with cross-functional teams, including close collaboration with product managers to drive value from knowledge networks.
• Communication Skills : Excellent verbal and written communication skills, with the capacity to facilitate knowledge exchange and collaboration among diverse groups.
• Innovation and Trend Monitoring : A proactive approach to recognizing and integrating new trends and technologies relevant to digital learning and executive education.

More specifically we are looking for an individual that is/has:

• A history of prior successes.
• Able to understand complex problems and explain them in a simple fashion.
• Strongly committed to their work and assigned projects.
• Able to solicit constructive feedback and apply into their work in a quick fashion.
• Able to work in ambiguous environments, reduce uncertainties and take decisions with calculated risks.
• Highly flexible to adapt to internal and external changes.
• Curiosity, enthusiasm, creativity, and outstanding interpersonal skills.
• Excellent communication skills: listening, understanding and persuasion.
• Excellent personal organization.
• Self-motivated with a can-do attitude and able to work in a fast-paced innovative environment with minimal supervision.
• Sharp analytical and problem-solving skills.
• Capacity to work under pressure and deliver on deadlines.
• Attention to details, particularly for data analysis and data handling.
• Work in a dynamic, professional environment where English and Spanish is spoken fluently. Native speakers preferred / is a plus.