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    Digital Content Editor - Madrid, España - Morgan Philips Executive Search

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    Permanent
    Descripción
    Desde Morgan Philips estamos trabajando para una comapñía multinacional de electrónica de consumo buscando un Senior Digital Content Editor para sus oficinas de Madrid.

    Requisitos.

    Formación: Marketing Digital, Comunicación, Publicidad, Periodismo, Informática, Diseño Web.
    Experiencia previa en roles similares (senior) preferiblemente en marketing digital, comercio electrónico, gestión de contenido web.
    Conocimiento demostrable de:

    • Plataformas de gestión de contenido web, como WordPress, Drupal, Shopify, etc.
    • Prácticas de SEO y UX para optimizar el contenido web y mejorar la experiencia del usuario.
    • Herramientas como Google Analytics u otras plataformas de análisis web para evaluar el rendimiento del contenido y las campañas digitales.
    • Herramientas de diseño gráfico como Adobe Photoshop, Illustrator.
    Inglés. Medio.

    Responsabilidades y Funciones.
    • Gestión de contenido web y mantenimiento de la plataforma: Crear, editar y gestionar contenido para sitios web, incluyendo textos, imágenes, videos, y otros elementos multimedia.
    • Optimización de contenido: Asegurarse de que todo el contenido cumpla con los estándares de calidad y esté optimizado para mejorar la visibilidad en los motores de búsqueda (SEO), así como para mejorar la experiencia del usuario (UX).
    • Merchandising digital: Planificar y ejecutar estrategias de merchandising digital para mejorar la presentación y promoción de productos y servicios en línea, asegurando una experiencia de compra coherente y atractiva.
    • Desarrollo de estrategias de contenido: Desarrollar y ejecutar estrategias de contenido que impulsen el compromiso del usuario, generen tráfico y aumenten las conversiones.

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