Product Marketing Manager - Madrid

Solo para miembros registrados Madrid, España

hace 2 días

35.000 € - 65.000 € (EUR) por año *

* Este rango salarial es una estimación hecha por beBee

Sinch is a global leader in cloud communications, helping businesses connect with their customers through messaging, voice, email, and verification solutions. · Trusted by many of the world's largest enterprises, developers, and mobile operators, Sinch powers billions of customer ...

Descripción del trabajo

Sinch is a global leader in cloud communications, helping businesses connect with their customers through messaging, voice, email, and verification solutions.

Trusted by many of the world's largest enterprises, developers, and mobile operators, Sinch powers billions of customer interactions every year across channels including SMS, WhatsApp, voice, and email.

Our email portfolio includes Mailjet, a leading email platform for marketers and developers to design, send, and automate transactional and marketing emails at scale.

Teams are empowered with intuitive, easy-to-use tools that help them communicate with their audiences throughout the customer journey.

Together with Sinch's broader communication platform, Mailjet enables companies to deliver reliable, compliant, and personalized email experiences as part of a unified communications strategy.

About the Role

We're looking for a highly capable, action-oriented Product Marketing Manager to shape product storytelling, run go‑to‑market (GTM) motions, and create product content that drives adoption in a product-led growth (PLG) environment.

You'll sit at the intersection of Product, Marketing, and our customers, turning features into clear customer value, developing content that helps users succeed, and ensuring launches, pricing, and messaging land effectively.

This is a hands-on role for an experienced product marketer who enjoys creating high‑quality content such as messaging briefs, demo videos, product pages, and sales enablement materials, and who is comfortable owning both strategy and day‑to‑day delivery.

What You'll Be Responsible For

Shape Positioning & GTM Strategy

Own positioning and go‑to‑market strategy
Define ICPs, value propositions, and differentiation
Plan and run GTM strategies for new features and major releases

Turn Insights Into Clear Customer Value

Gather customer and competitive insights
Translate insights into messaging, positioning, and roadmap input

Be the Product Story Owner

Maintain accurate product messaging and competitive intelligence
Align Product, Marketing, and Sales around one unified product story

Drive Product‑Led Growth

Lead PLG launches end‑to‑end (copy, assets, in-product, email)
Improve feature discovery, adoption, and activation

Support Sales Success

Build sales enablement content (battlecards, comparisons, one‑pagers)
Deliver materials that are practical, clear, and actively used in the field

Create High‑Impact Product Content

Develop demos, feature summaries, release notes, and product explainers
Partner on landing pages and web content focused on user conversion

What You'll Bring

3-5+ years of Product Marketing experience in a SaaS or PLG company
Email or communications industry experience is a plus
Strong writing and content creation skills (how‑tos, demos, videos, explainers)
Comfortable running both strategy and hands‑on execution
Experience with GTM planning, messaging, ICP definition, and positioning
Ability to turn complex product capabilities into clear customer value
Proven cross-functional collaborator who brings clarity in evolving environments

What Success Means in This Role

You'll know you're succeeding when you've achieved the following:
Clear, compelling product messaging that appears consistently across our website, launches, and campaigns
Product releases that drive measurable activation, engagement, and feature adoption
A strong flow of high‑value product content that improves PLG conversion
A trusted, accurate "truth layer" that keeps Marketing, Sales, and Product aligned
Noticeable differentiation in a competitive email and communications landscape
Our corporate language is English - please submit your application in English.

OUR HIRING PROCESS
We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
We believe in a two-way process and encourage you to ask questions throughout the journey.

If this role isn't what you're looking for, please explore the other opportunities listed on our career page:
No matter who you are, we hope you find an exciting path forward - hopefully with us

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