Director, Product Marketing - Madrid, España - Liferay, Inc.

Liferay, Inc.

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa.

As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.

Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.

But we don't just make awesome software, we are also fueled by a greater-than-profit vision.

By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others.

We give our employees five days off to volunteer at charities they're excited about, and Liferay donates 10% of our profits to charities around the world.

Oh, we're also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run

About You and this Role

Liferay is also working to verticalize across our go-to-market, at the product delivery, product marketing, solution delivery, and field marketing levels.

You will play a key role as someone who helps the organization efficiently define vertical needs and approaches.

Key Objectives

Drive an audiencecentric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around buyer needs
Develop deep understanding of Liferay's buying audiences by directing product marketing managers to conduct research and gather insight about target personas, buyer needs and the purchasing decision process for Liferay's products
Work with marketing operations to provide direction for market segmentation and targeting
Oversee and provide input into the process for creating value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams
Create and execute a scalable framework for verticalization of value propositions and messaging that resonate with verticalspecific buyer needs
Develop a team of product marketers who can research, develop and communicate key messages throughout the organization
Work with other GTM leaders to conduct routine assessments of the organization's gotomarket processes and address gaps in performance

Secondary Responsibilities

Develop the competitive positioning for the product by using competitive analysis and input from product marketing and product management
Partner with product and GTM leaders to plan routes to market and ensure that product marketing managers collaborate with sales enablement and/or sales operations to produce sales enablement plans for the product
Oversee product launch strategy and launch planning; ensure launches are integrated with campaigns
Ensure that product marketing managers follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption or partner with a formal market/competitive intelligence function

Qualifications
years of marketing, product, or sales experience

Technical/product category experience preferable
5+ years of product or portfolio marketing in B2B
B2B experience required
B2B platform technology experience preferred
Excellent communication skills with an ability to confidently lead strategic discussions
Experience presenting to both large and small audiences (Executives, IT Management, and developers)
Strong data insights skills
Experience communicating across internal and external organizations
Experience leading and developing direct reports
Desire to "lead by doing" and work alongside team members on deliverable

What We Offer

Salary package w/ competitive benefits according to qualifications and experience
Opportunities to take responsibility, grow professionally, and Stay Nerdy
A positive and collaborative work culture
Check out what employees say about us on Glassdoor
Working at a leading opensource company

**Equal Opportunities Employer - Statement