Product Manager Gastro - Madrid, España - AbbVie
Descripción
Descripción de la empresa
Descripción del empleo
Main responsibilities:
- Actively engage with multiple stakeholders.
- Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning.
- Continuously analyze market trends and competency information using CLM data and others, to better understand the market and segment customers.
- Support Marketing colleagues in the development of the strategic Brand Plan.
- Review all Brand Team materials to ensure alignment and consistency with branding.
- Lead implementation of Marketingled initiatives, including:
- Creation of interactive content for CLM, leading continual customisation for individual customers.
- Managing partner agencies and providers to deliver appropriate campaign content.
- Holistic, patientfocussed solutions.
- Multichannel and digital campaigns.
- Multistakeholder initiatives.
- Support IFT in their tactical execution.
- Regularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues.
- Support assessment of potential nontraditional partnerships; manage collaborations where required.
- Support marketing team in forecasting, KPI monitoring and budget tracking as appropriate.
- Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
Requisitos
Qualifications:
List required and preferred qualifications (up to 10). Include education, skills and experience.
- Bachelor's Degree or equivalent.
- Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry.
- Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
- Digital knowledge and experience
- Knowledge of the pharmaceutical industry business, policies, and procedures.
- Effectively manages projects and team members to ensure successful delivery of marketingled initiatives.
- English language proficiency verbally and in writing (for all nonEnglish speaking countries)
- Preferred:
- Master's degree and/or specific marketing qualifications
Internal:
Brand Team Leader, Brand Team Members, Area Marketing, and In-Field Teams.
External:
Patients, Healthcare Providers, Key Opinion Leaders, Payers, Agencies, and other stakeholders as appropriate.
Información adicional
AbbVie se compromete a actuar con honestidad, impulsar la innovación, transformar vidas, servir a nuestra comunidad y aceptar la diversidad y la inclusión.
La política de AbbVie es contratar a personas cualificadas con las mayores capacidades sin discriminar al empleado o al solicitante de empleo por motivos de raza, color, religión, nacionalidad, edad, sexo (incluido el embarazo), discapacidad física o mental, estado de salud, información genética, identidad o expresión de género, orientación sexual o estado civil.
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