Product Marketing Lead - Barcelona, España - albelli-Photobox Group

albelli-Photobox Group

Empresa verificada

Barcelona, España

hace 2 días

Publicado por:

Isabel García

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Descripción

The impact you'll make within the team:

Lead the Product Marketing team to define and evolve our product marketing strategy supporting multiple brands and markets
You'll define the framework for developing our strategy, reporting on performance and driving engagement across the business
With a focus on simplification you'll enable us to scale. You'll mentor the team to focus on the biggest opportunities, making trade off decisions to drive focus within our newly merged business, being a key stakeholder in how we communicate product benefits to our customers
Collaborate with teams across the business to ensure the strategy is understood and executed, working closely with Digital & Physical Product, Commercial, Brand and Channel owners.
You'll be passionate about our products and the value they offer to customers, you'll build a Product Marketing team with the goal of making it one of the industries best, you'll have experience in developing teams with a goal oriented culture and a focus on delivering best in class customer experiences

You'll be responsible for leading the Product Marketing team and strategy for the Albelli-Photobox group

Create and evolve the Product Marketing strategy understanding how we are performing in the market today, which customers, use cases and marketing strategies we should focus on to create opportunities for our brands and markets
Gather Market Intelligence to support the strategy from market sizing and growth to customer needs, and behaviours.
Understand the competitive landscape, identifying opportunities to differentiate
Regular monitoring and reporting on Product Performance to develop Product Insights that can be used to inform future strategy and tactics,
Lead a team of 3 product marketing managers to develop the strategies for our core categories
Create, evolve and communicate the Product Positioning & Storylines ensuring that Physical Product, Brand teams & Channel owners fully understand the needs our products satisfy for customers, how the products are differentiated in the market, and what communication strategies will resonate with customers
Working together with our Commercial, Channel and Brand teams to set Marketing priorities and identify key campaign themes. Coordinating crossfunctional efforts through the OKR process,
Execute on selected Go-ToMarket and Marketing/Commercial initiatives,
Provide input to the Site Experience teams to optimise the end to end flows for our key products,
Provide input to our Physical Product teams to optimise physical product quality and guide our sustainability positioning,
Contribute to New Product Introduction by coordinating all Go-ToMarket aspects,

Must Have Experience:

Fluent in English, both verbal and written with strong communication and influencing skills
Experience working in a multi brand portfolio business
Strong understanding of strategy, research, and product positioning, brand management and ecommerce marketing
Experience working with product and tech teams
Strong analytical skills with the ability to turn data into useful insights
Demonstrated success in managing and developing a high performing team
Demonstrated success in managing cross functional projects within a complex organisation
Strong executional skills

- an ability to synthesise information, to break a problem into its component parts, to prioritise by value, to efficiently manage a meeting, to make and defend decisions and to make hard tradeoffs.

Ability to influence at all levels of the organisation

Nice to Have Experience:

Understanding of the printing industry and manufacturing process
Experience working within the OKR process

What's in it for you?

23 days of annual leave with a healthy worklife balance
Budget for personal growth and development, including external training, courses, and conferences
8 weeks out of the year to work working remotely abroad
An informal, fun, proactive, and inclusive culture with a social atmosphere (Friday drinks, parties, sports, etc.)
A fastgrowing ecommerce environment
An international company hosting over 70+ nationalities

You'll be joining a growing office (currently 50 people) in central Barcelona, situated in a WeWork by Plaça de les Glòries Catalanes, a hub for technology and innovation and within walking distance of public transport, the beach and shopping centers

Hybrid Working

About us

We're albelli-Photobox Group, the experts in printing high-quality personalised photo products, from photo books and wall decor, to calendars, cards and more.

We create JOY by connecting people to the moments that matter most. Inspiring people to create and share their stories with us.

We're searching for fresh thinkers and team players who are passionate about their work, collaborate to solve problems, constantly challenge themselves to learn and innovate, and thrive on delivering an exception